Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results Sandra Fathi President, Affect Strategies President, PRSA New.

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Presentation transcript:

Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results Sandra Fathi President, Affect Strategies President, PRSA New York Chapter Web 2.0 Conference San Francisco, March 30, 2011

1. Start with the End in Mind Photo Credit: WeddingDish.com

2. Identify & Understand Your Audience

3. Fish Where the Fish Are

4. Key Performance Indicators Photo Credit: SheKnows.com

5. Build Tracking, Tripwires & Milestones

6. Map Out a Plan

7. Establish Rules of Engagement Photo Credit: U.S. Army

8. Nourish with Great Content

9. Monitor, Measure, Analyze, Tweak & Repeat

The Q New York City campaign: 723 sales leads 900+ sweeps leads $1,067,000 in revenue (by close of Q4 2009) 114% year-over-year increase

The Q Campaign: 35 interviews 594 articles 267,399 visitors to the site in 90-days directly from articles placed 357 % year-over-year increase

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5/12/2015 Contact Information & Resources: On Slideshare – Sandra Fathi LinkedIn, Facebook: Sandra Fathi Web: Blog:

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