Goodbye gray… Hello Keratonics™ Hair Color!

Covering gray the safer way! Keratonics™ Hair Color! “Keratonics ™ Hair Color is an effective professional quality at-home coloring system featuring UrbanScreen ™ Technology, our proprietary pigment delivery and protection complex that imparts beautiful deep lasting color, brilliant high shine, and 100% gray coverage without many controversial ingredients”

Keratonics™ Hair Color Features and Benefits Features Ammonia Free formula created especially for Asian hair Fewer scientifically controversial ingredients. Free of PG, SLS, paraben preservatives, PEG’s, PPD Urban Screen Complex contains Global Botanicals, Environmental Protection Actives Exclusive color control technology Innovative formula concentrate colors more hair with one treatment! Add water to the mix, shake and use! Reduces amount of water shipped Benefits Provides beautiful, deep and long lasting color 100% gray coverage Great for fair or damaged hair Offers unparalleled conditioning and protection Revolutionary After-color antioxidant serum protects, locks in moisture, and supports longer lasting brilliant color

Keratonics Hair Color- Developed by Industry Leaders and Neways Icons in Research and Development!

From the Institute: Jamie Anderson, Director of Personal Care Product Research Creator of Keratonics™ Hair Color “Keratonics Hair Color represents a true evolution in the category of hair color. Through reduction of potential controversial ingredients common to this product class, combined with enhanced botanicals, and the unique serum technology, the system is unique in the industry. And despite what it doesn’t have, performance is exemplary. It has taken our research group many years to reach this point and we have not been disappointed in the results.”

Ingredients reviewed by Scientist of Neways Institute of Healthy Lifestyles + Neways External SAB PanelNeways Internal SAB Panel

What is UrbanScreen™ Technology™? Use the entire Keratonics™ product lineup to enjoy the full benefit of UrbanScreen™. A proprietary matrix of: 1.Environmental Protection Actives 2.Global botanicals 3.Peptides 4.Color protection 5.Climate control

Enjoy the full benefit of UrbanScreen™!

Main Benefits of Keratonics™ Hair Color revolutionary formulas! Less odor Less harm to hair shaft Same great coverage and lasting time

Keratonics™ Formula Lineup Keratonics Crème Dye Keratonics Crème Developer Keratonics After Color Conditioner Keratonics Antioxidant Serum

Presenting Keratonics Hair Color Shade: Brown Black * On natural black hair* On 100% gray hair* On 50% gray hair * Individual results may vary

Keratonics™ Crème Dye This revolutionary crème dye formula deposits rich deep color pigments into the hair’s shaft, with fewer questionable ingredients and more natural botanical extracts, protecting and nourishing as it covers gray and transforms the look of your hair!

Keratonics™ Crème Dye Crambe abyssinica seed oil Linum usitatissimum (linseed) seed oil Oryza sativa (rice) bran Tocopheryl acetate

Keratonics™ Crème Developer Peroxide in lower concentrations is generally considered safe for the application of hair coloring. When peroxide is mixed with dye, a chemical reaction occurs that breaks down melanin and provides the hair color’s lifting and depositing cycle. Keratonics Hair Color uses a 20-volume developer, offering the perfect balance of gentleness and performance.

Keratonics™ After Color Conditioner This superior conditioner and moisturizer utilizes lush butters, rich oils and B vitamins to help close and seal hair cuticle after coloring and leaves hair looking and feeling soft, smooth and nourished, and also protects hair against photo-fading and the environment

Keratonics™ After Color Conditioner Key Ingredients Butyrospermum parkii (shea) butter Cetrimonium chloride, sodium PCA, and panthenol Dimethiconol and jojoba alcohol/potassium jojobate Jojoba alcohol/potassium jojobate and dicaprylyl carbonate Litchi chinensis pericarp extract and Triticum vulgare (wheat) gluten Silicones

Revolutionary Keratonics™ Antioxidant Serum! Replenish after your color. Keratonics™ Antioxidant Serum works effortlessly to seal, smooth and protect your Keratonics™ color from environmental stressors. The result is lasting vibrancy and brilliant shine!

Keratonics™ Antioxidant Serum Feature and Benefits – Protection from photo-fading – Seals, smoothes and shines! – Supports hair hydration and nourishment – Improves color depth and longevity – Protects hair from breakage

Keratonics™ Antioxidant Serum Key Ingredients – Aleurites moluccana seed oil – Anhydrous serum base – Calophyllum inophyllum seed oil – Silicones, ethyl macadamiate, and Argania spinosa kernel oil

Now… Say goodbye to your gray! Let’s color your hair! Your kit contains: Other items you’ll need:

Your Coloring Experience will be Unique to You Your hair length, texture and abundance may affect how much Keratonics Hair color you will need. If your hair is shoulder length or longer, It is recommended that for your first hair color experience, you have 2 kits on hand.

Pre-color patch test Mix dab of developer and dab of crème color Apply mixture to test area/allow to dry Tightly reseal crème color and developer Do not wash area for 48 hours. Periodically observe area

Before you color: Apply Barrier Cream to forehead, ears and neck to protect against staining from your color.

Step 1: Mix your color (first apply gloves) ++

Step 2: Apply your color Apply to hair sections Begin at root and work to tip Fully saturate Pile hair on top of head Let process for 30 minute

Step 3: Rinse and condition your hair after color After rinsing out your color: Squeeze excess water Shampoo Apply After Color Conditioner Work through hair from root to tip

Step 4: Protect your color Serum Style as usual Color again in 6 weeks for best results! Shampoo and condition twice per week Repairing mask once per week

Use other Keratonics™ products as part of your total hair color experience! Wash and Rinse with Keratonics™ Shampoo Nourish and Mend with Keratonics™ Conditioners Refine and Design with Keratonics™ Styling Aids

Keratonics™ Hair Color FAQ … 1. When should I start timing my hair color application? As soon as you've finished applying hair color. 2. Can I wash my hair daily after the application? Yes, although needless washing hair every day since the natural oils in the hair give it better holding properties after hair dyed or even before coloring. 3. Can I use a hair dryer once the Serum is applied to my hair? Absolutely, the Serum helps your color-treated hair protect against thermal damage that was caused by hair dryer. 4. Can I use Keratonics Conditioner or my own Conditioner instead of the Conditioner is provided in the kit? It is best to use the Conditioner comes with the hair color box since it is specifically made for the use of hair coloring to get the most tremendous results of color protection, softness, deep conditioning and longer lasting color. 5. What produces the color in hair especially dark haired? It is produced by two different types of melanin: Eumelanin (dark haired) and Phaeomelanin (blond haired).

Keratonics™ Hair Color FAQ … 6. Can I see the actual color on my hair immediately after the application? Yes, although the actual color will be darker within the next two days. 7. How long color dye will stay on hair? It will stay on hair until the new growth (roots). The ideal would be to have your hair re-dyed in six weeks. 8. How can I remove stains on my skin left by hair dye? Vinegar, nail polish remover or acetone and alcohol pads can be used to remove hair dye stains. Or stay tuned for the Neways' future hair dye stain remover! 9. Can I dye my hair during pregnancy? With the limited evidence and there are no reports of hair dye can be harmful to pregnant women or to their babies. If you decide to color your hair, make sure that you wear gloves, the process should be done in a well-ventilated room to minimize your exposure to the chemicals and not leave the dye on for longer than necessary. Finally, you should rinse your scalp thoroughly at the end of the coloring process. 10. What is the best brand of Hair Dye? NEWAYS :-)

Summary of benefits – Amazing ingredients with fewer controversial ones – UrbanScreen ™ Technology – Provides beautiful, deep and long lasting color – 100% gray coverage – Unparalleled conditioning and protection Coming Winter 2011 to Neways Japan NFR Item code: 7090 WH $33.00 PV $19.00

So… say goodbye to your gray…

Say Hello to Keratonics™ Hair Color Experience brilliant, beautiful, responsible hair color!