Marketing Students + Library = Student-Centered Promotion for the Library Nora Hillyer – Research Services Director Danielle Shultz – Reference Desk Supervisor.

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Presentation transcript:

Marketing Students + Library = Student-Centered Promotion for the Library Nora Hillyer – Research Services Director Danielle Shultz – Reference Desk Supervisor

Why?

Reference Desk Statistics Over the Years…

What?

Business Marketing Students Group 1: Traditional Marketing Methods

Survey Question Examples – Demographics – Have you attended a library session? – Do you know about our reference services (desk, chat, , phone) – Do you use our services? – What services do you prefer to use?

How would you prefer to get research help? If in the library… 1) Reference Desk 2) Library Website 3) Google If off-campus… 1) Library Website 2) Google 3) Chat

Statistically Significant Correlations

“Other” Responses “Have not really had the need yet” “I have never used the library, but would love to attend a session on services available” “I live over an hour away from campus and do not have a parking pass for Dodge campus” “I’m always online and never physically in the library and thus nowhere near the reference desk” “Usually just go there to study with classmates”

Strategies to Market Research Services Targeted Campaigns Other Departments on Campus Library Home Page My.unomaha.edu Marketing Students

Bookmark Idea

Flyer Idea

Syllabus Idea SYLLABUS EXAMPLE Additional Resources: UNO Research Center: The UNO Research Center is available to all students. They are able to assist students in researching sources, topics, and points of discussion for papers. The UNO Research Center is located on the lower level of the Criss Library. They are also available for live chat and during all hours the library is open.

Strategies to Market Research Services

Statistically Significant Correlations Juniors – Infer Knowledge from Previous ASK US Campaign Only group with significant correlation – Text Service Hesitant to ask for help Do not use service Do not use website – Visit library several times per week to study or visit with friends

Statistically Significant Correlations Sophomores – Not aware of or consultation service – Do not use phone or help from the website – Infer this age group does not need the research help – Visit library several times per week to study or visit with friends

Ideas from Students: – Ask-A-Librarian link – Course syllabus and/or Blackboard – Writing Center – Student Orientation – Bookmark for research services – Social Media – Reference desk sign (Reference vs. Research Help)