Office of Marketing & Communications 1 Elevator Pitch Basics and Examples

Office of Marketing & Communications 2 Pitch Basics Tim Berry – Palo Alto Software

Office of Marketing & Communications 3 Spring 2007 What’s an Entrepreneur look like?

Office of Marketing & Communications 4 “You don’t get a second chance... to make a good first impression.”

Office of Marketing & Communications 5 First Line of Engagement: Elevator Pitch Limo Ride Pitch First Phone Call Pitch Pitch

Office of Marketing & Communications 6 Business Communication Tool Comparative Use Frequency Elevator Pitch * Executive Summary PPT Presentation Business Plan 1, * The Pitch opens the door to all other business communication tools

Office of Marketing & Communications 7 Pitch Basics: Time allowed: 30 – 90 seconds Some “tie-in” to your audience However, a good pitch should address 80%+ of any audience. Must communicate: Who you are Why you are unique What value you provide and to whom Call to action Long Pitch: “You’ve got 5 minutes” add market details: profits: pricing possibilities less cost scenarios

Office of Marketing & Communications 8 Applicable to: Interviewing Company project approval Team / employee recruiting Securing advisors / investors Securing and maintaining customers

Office of Marketing & Communications 9 Some business plan presentation and elevator pitch examples Investor presentations from Moot Corp: – oslist.asp oslist.asp University of Alabama, Elevator Pitch Competition (2008): –

Office of Marketing & Communications 10