THE PITCH. TYPES OF PITCHES Pitch your campaign idea to an employer or client Pitch your story to media outlets Pitch yourself to a potential employer.

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Presentation transcript:

THE PITCH

TYPES OF PITCHES Pitch your campaign idea to an employer or client Pitch your story to media outlets Pitch yourself to a potential employer or client

ELEVATOR PITCH

YOUR AGENCY PITCHES Should be/include: Cohesively put together PowerPoint presentation Start with your elevator pitch Agency background Research Objective Strategy Overview of tactics- including examples Conclusion- sell it!

WHAT IS LEFT TO WRITE? Executive summary Tactics Tactical examples- need to be full examples Conclusion WRITING STYLE, CONTENT AND PRESENTATION MATTER!