World leader in food innovation Strategy Final Danish Food Cluster 2014 – 2018

Content The foundation for Danish Food Cluster: Rationale, mission, vision and audience The core of the cluster Goals and milestones Roadmap This strategy for Danish Food Cluster is based on material and input from, among others, several co-creation sessions with members, a 24-hour strategic retreat with the board of Danish Food Cluster, change work with Danish Design Center and inspiration from Skåne Food Innovation Network and Food Valley NL

The Foundation: Rationale The market for food is growing rapidly, driven by a surge in population worldwide and increasing numbers of middle-class consumers The development presents huge commercial potential but also a fundamental challenge in a world that lacks resources such as protein and water The Danish food community has the competencies to embrace this “Global Food Challenge” and release the commercial potential - but enhanced innovation, cooperation and visibility are needed Therefore all sectors of the food community - small and large companies, research and educational institutions, local and national government and food-related associations - see the benefit of uniting in Danish Food Cluster.

The Foundation: Mission and Vision The vision of Danish Food Cluster is to build a world-leading cluster within food innovation, a hub for talent, investors, companies and science The mission is to facilitate innovation through branding and cooperation in the whole food value chain, supporting the visibility and growth of members Pay off: The hub for food innovation

The Foundation: Objectives Increase the growth rate of members Secure the pipeline for new products, technology, business models and talent Find new solutions to provide value to industry and tackle the global food challenge Bring awareness and recognition to the Danish food cluster

The Foundation: Audience Danish Food Cluster is aimed at global food players, who can benefit from and contribute to the development of the food sector in Denmark and who share the mission and vision of Danish Food Cluster

Cooperation Danish Food Cluster acts as an umbrella organisation, embracing many other initiatives in the food sector Danish Food Cluster cooperates with other initiatives through shared goals Danish Food Cluster works with other food clusters

DFC Core Branding, recognition, visibility Networking & interaction Increased growth rate in food sector Value for Industry Maximize innovation Networking & interaction Branding, recognition, visibility DFC Core

Unfolding the DFC core Branding, recognition, visibility Visibility nationally and internationally, improving image, attracting talent, investment and funding Networking & interaction Creating and supporting network, networking and matchmaking, securing environment for knowledge sharing and collaboration Maximise innovation Mapping, supporting R&D infrastructure, aligning initiatives, creating transparency and simplicity

Branding, recognition, visibility Goals and milestones Danish Food Cluster top 3 among talent, investors and international companies Measured in 2018 by survey amongst stakeholders

Networking & interaction Goals and milestones + 75 percent of members experience improved network Measured in member survey 2014 - 2017

Majority of members state that innovation has increased Maximise innovation Goals and milestones Note: Milestones from the areas of branding and networking also support innovation Majority of members state that innovation has increased Measured in member survey 2014 - 2017

Going forward 2014-2018 #1 food innovation Today Inno. systems Network 2014 / 15 Year n+3 Is Summary Year n+1 Be Summary STREAM X FIN. & CONTROL 2017 / 18 2016 / 17 Today Vision #1 food innovation Branding Network Inno. systems Student ambassadors “Food Davos” 2015 / 16 One point of entry Advanced mapping “Consumers direct” Overview 200 members Digital platform “Safe with Denmark” International forum Company pitch CEO network Innovation network 150 members Opinion ambassadors 10 events matchmaking / networking Talent attraction 3 notable events Branding kit members