Crowdfunding میلاد بنی اسدی فرید معین وزیری میلاد خسروی MBA تابستان 1393 پردیس بین الملل دانشگاه امیر کبیر

عناوین  چیست؟  تاریخچه؟  انواع؟  مزایا:  معایب:  سایت های مرتبط؟  شرکت ها؟  پروژه ها؟  چگونه می توان انجام داد؟

What Is Crowdfunding  “the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.”  crowdfunding-and-how-does-it-benefit-the-economy/ crowdfunding-and-how-does-it-benefit-the-economy/

History  Crowdfunding gained traction in the United States when Brain Camelio, a Boston musician and computer programmer, launched ArtistShare in  Crowdfunding.pdf Crowdfunding.pdf

History (continue)  Since 1700  The Inception of Modern Day Crowdfunding  Crowdfunding Emerges as a Major Funding Source  Crowdfunding Gains Washington's Support  Fundable Launches the First Business Crowdfunding Platform

Types of Crowdfunding  1. Equity Based Crowdfunding: Investors receive a stake in the company. (If Pebble goes big, you get a percentage of the prize). 2. Donation Based Crowdfunding: Contributions go towards a charitable cause. (You paid for 50 children in Africa to receive watches). 3. Lending Based Crowdfunding: Investors are repaid for their investment over a period of time. (You invest in Pebble, and get your money paid back over time). 4. Reward Based Crowfunding: Investors receive a tangible item or service in return for their funds. (You invest in Pebble, and get a first edition watch.)

Pros of Crowdfunding  Access to Capital  Build Awareness  Free Press Coverage  Feedback  Speed of response  Marketing

Cons of Crowdfunding  All or Nothing  Reputation  Speed  Time and Money

وب سایت های crowdfunding     

Top 10 Crowdfunding Sites

Top 100 Crowdfunded Companies Ouya inXile entertainment Reaper Miniatures Obsidian Entertainment Formlabs WobbleWorksTechJect Flint and Tinder

List of highest funded crowdfunding projects  Star Citizen  Ethereum  Coolest Cooler  Ubuntu Edge  Pebble (watch)

How to Crowdfund  Figuring Out Your How and Why (2 Months Before)  Figure out what your reasons are  Do a lot of research on your goals  Present your goals  Research crowdfunding, too  Find a videographer

How to Crowdfund (continue)  Part 2 of 5: Designing Your Campaign (1 Month Before)  Decide which platform to use  Design the layout of your campaign  Answer the question “what are you going to give me?”  Plan for enticing awards  Make sure that the estimated delivery date is something you can deliver on

How to Crowdfund (Continue)  Part 3 of 5: Building the Movement (2 Weeks Before)  Make sure you have a core team of people working on this with you  Grow your network  Reach out to organizations, too  Prep the media  Don’t expect that most reporters will respond

How to Crowdfund (Continue)  Part 4 of 5: Launching the Campaign  Know your goal  Remind your network of the launch day  Focus on key influences and social media  Celebrate and encourage your campaign with a personal pitch  Enjoy the results

How to Crowdfund (Continue)  Part 5 of 5: Ending Your Campaign  Thank everybody!  Keep everyone in the loop

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