Hispanics are a Key Market Driver for Industry Growth “The number of people listening to radio grew by 1.9 million per week in the past year, according to Arbitron. The vast majority of those new listeners are Hispanics, who represent 1.1 million or 58% of the increase.” INSIDE RADIO – June 15, 2011.

Hispanic Demographic Patterns Make Them an Attractive Target Sources: U.S. Census Bureau, 1970, 1980, 1990, 2000 and Decennial Censuses % of Total Population Total Count in Millions Hispanic Population Grew 43% In Past Decade Younger Consumer The average age of a Hispanic is 38 years old vs. 47 for Non- Hispanics Larger Households 3.9 people per HHLD vs. 2.9 Non- Hispanic; 60% of Hispanics have children under 18 in the HHLD vs. 38% Non-Hispanics More-likely Employed 62% of Hispanics are employed full or part time vs. 61% of Non-Hispanics Source: 2010 Doublebase GfK MRI

Top 25 Hispanic Metro Areas Hisp RankMetro AreaP12+ - TotalP12+ - HispanicHispanic % 1Los Angeles 10,999,1004,555,80041% 2New York 15,669,5003,326,90021% 3Miami-Ft. Lauderdale 3,580,0001,715,70048% 4Houston-Galveston 4,815,7001,534,20032% 5Chicago 7,862,2001,474,00019% 6Dallas-Ft. Worth 5,216,1001,352,50026% 7San Francisco 6,145,8001,264,60021% 8Phoenix 3,300, ,60028% 9San Antonio 1,698, ,60051% 10Riverside-San Bernardino 1,849, ,40046% 11McAllen-Brownsville-Harlingen 876, ,00087% 12San Diego 2,578, ,30028% 13Washington, DC 4,279, ,30012% 14El Paso 602, ,30081% 15Denver-Boulder 2,336, ,90020% 16Atlanta 4,413, ,00010% 17Las Vegas 1,574, ,50026% 18Austin 1,412, ,40028% 19Orlando 1,523, ,00025% 20San Jose 1,531, ,00024% 21Fresno 751, ,60046% 22Tampa-St. Petersburg-Clearwater 2,379, ,20014% 23Nassau-Suffolk 2,439, ,10013% 24Sacramento 1,839, ,00017% 25Boston 3,977, ,100 8% Source: Arbitron Spring 2010.

Hispanic Educational Attainment Hispanic graduation rates are rising faster than the Total Population graduation rates Percent Change Sources: U.S. Census Bureau Statistical Abstract 2011.

2010 Hispanic Geographic Distribution More than half of the Hispanic population in the U.S. resided in just three states: California (14 Million), Texas (9.5 Million), and Florida (4.2 Million). The South saw a 57% increase in its Hispanic Population, which was 4x the growth of the total population in the South (14%) The Midwest saw a 49% increase in its Hispanic Population, which was more than 12x the growth of the total population in the Midwest (4%). The Hispanic population grew by 34% in the West, which was more than twice the growth of the total population in the West and 33% in the Northeast, or 10x the growth of the total population in the NE. Sources: 2010 U.S. Census Bureau 3 3 % % % % 1/3

Hispanic Country of Origin Million Million Growth+54% Mexican Since 2000, three detailed Hispanic origin groups surpassed a population of 1 million: Salvadoran (1.6 M), Dominican (1.4 M) and Guatemalan (1.0 M). On The Rise… Million Million Growth+35% Puerto Rican Million Million Growth+50% Cuban