ECommerce Opportunities Case Study: Grain Place Foods, Inc. Marcy Fuentes.

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Presentation transcript:

eCommerce Opportunities Case Study: Grain Place Foods, Inc. Marcy Fuentes

Grain Place Foods, Inc Don Vetter began farming organically 1975 Don’s son David came home after receiving his Bachelor’s in Agronomy & Soil Science and a Master’s of Divinity Degree 1978 The Vetter farm became certified organic 1979 The Vetter farm became “The Grain Place” 1979-present Grain cleaning and storage facilities to serve small- scale organic farmers and specialty organic food distributors and processors were added 1987 “Grain Place Foods, Inc.” was founded and assumed the grain processing business of The Grain Place Presently there are over 25 employees working at Grain Place Foods, Inc.

Our Products & Processes All products are Organic, Kosher and Non-GMO Project Verified. Grain Place Foods’ grains, rolled grains and flours are 100% Whole Grain and certified with the Whole Grains Council. Grain Place Foods supports local and family farmers. All products are as nature intended; no salt, sugars or preservatives are added.

Our Farmers Certified Organic Family Farmers Of Grain Place Foods’ 128 current growers, 101 of them are from the Midwest. Including 46 from Nebraska!

Marketing Facebook Pinterest Google+ Edible Omaha, Non-GMO Source Book *Google AdWords with GROW Ne

Google AdWords Started Google Adwords in May 2013 Grew Sales 174% and units sold 104% in the first month. Average Monthly Sales grew 104% and number of items sold grew 94% The month that Google AdWords was deactivated sales dropped 50% below the monthly average

eCommerce Opportunities

Instant Growth Feb 13 Show Aired Feb 17 Over 200 orders received (100 bags on hand) Packaged all Hulled Barley available (270 bags) Ordered more supplies Feb All 370 available bags were sent out Feb 25 1,000 Front labels arrived, all bags were packaged Feb 26 USPS boxes arrived Feb 27 All orders sent out Nearly 2,000 bags have been sent out to date

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