A presentation on the findings of NRS - 02
NRS 02 Amongst all Indian languages, the Hindi print medium has grown the most in the last 4 years. An analysis of NRS by Stratagem Media Pvt Ltd
Summary Satellite TV grew by 7.1% While Print Medium grew by just 1% Hindi Dailies grew by 4.9% But Hindi Print Medium grew by just 1.5% Magazine Readership declined consistently Satellite TV grew by 7.1% While Print Medium grew by just 1% Hindi Dailies grew by 4.9% But Hindi Print Medium grew by just 1.5% Magazine Readership declined consistently
Changes in Dailies by Language (Urban + Rural) Hindi dailies have grown by a whopping 2.51 mn (4.9 %)! (NRS-2002 over NRS-2001)
Televison Viewers of English & Hindi programs Fig in % For each Indian who watches English TV programs, there are 6 who watch Hindi TV programs !
Changes in Indian Media Penetration (Urban + Rural) Print exposure has grown by just 1.83 million (1%) while Satellite TV has grown by a massive 8.9 mn (7.1 %) (NRS-2002 over NRS-2001)
Growth Trends
Growth / Decline in Press India (U+R) Fig in %
Trend of growth / decline of dailies in the country Growth of Hindi dailies is more than any other daily in the country! Fig in %
Trend of growth / decline of dailies in urban India The same holds true for urban India as well. Fig in %
Changes in various genres of magazines in India Fig in % An enormous decline in r’ship of some of the main genres of magazines
Overall Scenario
Growth NRS 02 over NRS-01 NRS (U+R) universe - grew by 17.7 mn (2.7 %) Print exposure - grew by just 1.83 mn ( 1 %) Satellite TV – grew by a whopping 8.9 mn (7.1 %) NRS (Urban) universe - grew by 6.3 mn (3.2 %) Print exposure in urban India - grew by just 0.51 mn, (0.5 %) Satellite TV in urban India grew by a massive 8.1 mn (9.7 %) Cinema in urban India declined by 3.33 mn (11.3 %) NRS (U+R) universe - grew by 17.7 mn (2.7 %) Print exposure - grew by just 1.83 mn ( 1 %) Satellite TV – grew by a whopping 8.9 mn (7.1 %) NRS (Urban) universe - grew by 6.3 mn (3.2 %) Print exposure in urban India - grew by just 0.51 mn, (0.5 %) Satellite TV in urban India grew by a massive 8.1 mn (9.7 %) Cinema in urban India declined by 3.33 mn (11.3 %)
Growth of Newspapers & Magazines Newspaper readership grew by 3.92 mn (2.6%) as compared to 2.7% growth of the NRS universe Magazine readership declined by 3.56 mn Urban newspaper readers grew by 2.84 mn Urban magazine readers declined by 3.91 mn Newspaper readership grew by 3.92 mn (2.6%) as compared to 2.7% growth of the NRS universe Magazine readership declined by 3.56 mn Urban newspaper readers grew by 2.84 mn Urban magazine readers declined by 3.91 mn
Language-wise performance - Dailies In urban India, English press readership fallen by 3.2 lakhs (or 1.4 %) Hindi print - grown by 10.3 lakhs! Stupendous increase of 25.1 lakhs (or 4.9 %) amongst Hindi dailies! Dailies in all languages have registered a growth except for Tamil dailies, which have declined by 5.25 lakh (or 3.9 %). In urban India, English press readership fallen by 3.2 lakhs (or 1.4 %) Hindi print - grown by 10.3 lakhs! Stupendous increase of 25.1 lakhs (or 4.9 %) amongst Hindi dailies! Dailies in all languages have registered a growth except for Tamil dailies, which have declined by 5.25 lakh (or 3.9 %).
Language-wise performance - Magazines Hindi magazines have lost readers (21.2 lakh or 5.7 % to be precise). Magazines in all languages have registered a decline, except for Bengali (1.1 lakh or 2.5 %) and Punjabi (0.2 lakh or 8.4 %). Hence Tamil publications as a category have suffered the greatest losses in terms of number of readers. Hindi magazines have lost readers (21.2 lakh or 5.7 % to be precise). Magazines in all languages have registered a decline, except for Bengali (1.1 lakh or 2.5 %) and Punjabi (0.2 lakh or 8.4 %). Hence Tamil publications as a category have suffered the greatest losses in terms of number of readers.
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