La Fée Absinthe Return of the notorious Green Fairy Document Copyright belonging to Green Utopia Ltd. brand owner La Fée. Contact: George Rowley MD

La Fée Absinthe: High consumer interest in category High gross margin High visibility impact and serve The definitive absinthe range

Provenance the key to true Absinthe – La Fée The definitive absinthe range “In early 1998 I started our pioneering work to bring absinthe back since it’s ban of I secured the documentation that legalised Absinthe within the EU allowing us to develop La Fée. My strategy was simple: understand the history, distillation methods and absinthe category to its fullest, working with the best people in the industry. With the clear objective of ensuring absinthe's long term future using historical and geographical accuracy - This simple philosophy has never been rushed. La Fée is the only Brand producing authentic Absinthe in Switzerland, France and Czech Republic being the regions of provenance for historical distillation.” George Rowley – MD La Fée Absinthe. George Rowley with Marie-Claude Delahaye: Founder and curator of the French Absinthe Museum

The definitive Superior absinthe range The definitive Premium absinthe range

La Fée Parisienne The definitive Premium absinthe range A full-strength Absinthe, based on an original 19 th century French recipe developed with Marie-Claude Delahaye and distilled in Paris. Each distillation is authenticated by Marie-Claude Delahaye, world-renowned founder of La Musée de l’Absinthe, Auvers-sur-Oise, France, and contains wormwood [ Artemisia absinthium ] Pour one measure of La Fée Absinthe Parisienne into a glass. Drip 4-6 parts iced water over sugar placed on an absinthe spoon and stir. "The first traditional absinthe to be commercially produced in France since the ban of 1915" — Marie-Claude Delahaye

La Fée Bohemian A modern high strength Absinth containing Wormwood (Artemisia Absinthium) that is distilled south of Prague, in the heart of Bohemia. Our Bohemian “sugar and burn” ritual is a favorite amongst the underground bar and club scene of Prague today and style bars across the world. Bohemian Absinth contains less anise than traditional French absinthe and its subtle undertones of fennel and mint make it a perfect cocktail ingredient. The definitive Premium absinthe range Mix with parts iced water and sugar.

La Fée XS The definitive Superior absinthe range Absinthe was first produced back in 1792 in the town of Couvet in the Val-de-Travers, Switzerland, the valley runs right through to Pontarlier, in France. It is here you can literally taste the weight of absinthe history and distilling in the fabric of the surrounding French and Swiss Alps and fields of wormwood, that are starting to return. Our boutique XS Suisse and XS Française are both grape based Amers – allowing a significant increase in herbal content. Each bottle of our artisan La Fée XS range carries within its embossed presentation box its own unique hand numbered certificate.

La Fée XS Suisse A classic boutique drink infused with wormwood and other botanicals. La Fée XS Suisse is hand-crafted in tiny quantities in Switzerland’s Val-de-Travers region, the birthplace of absinthe. The finest aromatic plants, including locally grown wormwood (Artemisia absinthium), and a grape alcohol base are carefully distilled to create an absinthe which is highly elegant and perfectly balanced. The definitive Superior absinthe range Mix with three to four parts iced water [ no sugar is used ] following traditional Swiss methods.

La Fée XS Fran Ç aise A classic boutique drink infused with wormwood and other botanicals. La Fée XS Française is hand crafted in Pontarlier the French homeland of absinthe, using original 19th Century stills. The finest aromatic plants, including locally grown wormwood (Artemisia Absinthium) and a grape alcohol base, are distilled to create an absinthe with a delicious and complex floral character. The definitive Superior absinthe range Mix with four to six parts iced water poured over sugar in the traditional French method.

La Fée Point of Sale The definitive absinthe range La Fée Absinthe Serving Spoon: La Fée Absinthe Glass: La Fée Absinthe T-Shirt Gift Box for: La Fée Parisienne 50cl and 70cl [ 68% abv ] La Fée Bohemian 50cl and 70cl [ 70% abv ] La Fée XS luxury gift box with unique certificate comes as standard with each bottle.