07/2006. Alexis Lichine Alexis Lichine was a man of great enterprise He founded his wine company in 1955 Wrote many books and became known as the « Pope.

Slides:

Advertisements

Similar presentations

Power your Marketing Campaigns. The only national chain of bookstores in India to offer over 2,50,000 sq. ft. of retail space. Offering books, movies,

Advertisements

Sales Promotion.

Fashion Design Marion County High School Jessica Kondik, Instructor.

CACTUS Expertise: 1.Events Management 2.Integrated Sales & Marketing 3.Advertising & Promotion CACTUS Strengths: 1.Competitive Prices supporting Marketing.

Retail Forum. Agenda ◌Simon Winter, VOW Retail ◌Jonathan Pearn, Integra Office Solutions Ltd ◌Derek Evans, The White Rooms ◌Open Discussion.

Trade Marketing

Presentation by: Eddie Valente French Wines - Bordeaux Champagne Loire Valley Burgundy Bordeaux Alsace Rhone.

COMPANY OVERVIEW FEBRUARY AGENDA Corporate Structure Who We Are Facilities & Capabilities What We Are Known For Portfolio – Bacchus Cowboy Range.

Packaging wastes have increased over the past few years. Chances are they will go right on increasing. One reason for this is there are more people. Also,

2013 NEW CONCEPT LAUNCH. The culmination of 3 years of development and product innovation! NEW CONCEPT Aquasolo THE automated and natural solution for.

US Drinks Conference 2010 Brought to you by: Allocating Marketing Budgets.

Distribution BMI 3C Marketing.

1 Partnering With Retail to Extend Your Brand Panel Discussion Paul Gregutt - Moderator Doug Charles Dan McCarthy Erez Klein.

TRADE MARKETING. POINT OF SALE MATERIALS CURRENT POS Shelf Strips Generic Poster 24x18 Generic Static Clings (English & Spanish) Generic Push/Pulls (English.

The new mass battle fantasy gaming system. What is Kings of War A compete fantasy wargame system Backed up by a full range of fantasy armies, at great.

HMGT 2402 Wine & Beverage Management Prof. Karen Goodlad Red Wines of France Spring 2012.

WANT CHOCOLATE? WANT LIQUOR? WE GOT THEM BOTH! IN BAILEYS CHOCOLATE DROPS! Presentation by: Patrizia Rogosch, Dan Wolfson, Jordan Terrell, Amber Hall,

4: Secondary Data and Sources. 4-2 Copyright © 2008 by the McGraw-Hill Companies, Inc. All rights reserved. Hair/Wolfinbarger/Ortinau/Bush, Essentials.

© T Madas. Planet Electrics Ltd buys each DVD player for £120 and re-sells it for £150. What is the percentage profit in this transaction? Purchase price:

The Main Idea To sell. The Main Idea To sell The Basics of Marketing To market a product successfully,

Section V: The Business of Wine Chapter 17: The Marketing and Distribution of Wine.

We Proudly Serve Starbucks Fall Promotion

16 route de Castelnau AVENSAN FRANCE  (33)  (33) Site web :

Lesson 3- Branding and Packaging. Objectives: Recognize the value of branding Distinguish between generic and brand name products Explain the purposes.

EPIC OPPORTUNITY. EPIC SUPPORT FLOW POS Available: Banners Recipe Booklets Table tents 3-D Case Cards Posters Rebates Large Cardboard Display Piece Tshirts.

GROCERY GURU Strategies for Super Market Shopping.

  Fixed and variable costs  Competition  Company objectives  Proposed positioning strategies  Target group and willingness to pay Factors that.

Enterprise 2. You are going to be placed into enterprise teams. Your challenge is to create: A logo A brand A name T-shirt designs.

Merchandising as a tool of sales promotion.  Merchandising  Merchandising - range of activities in a point of sale that increases the final sales. 

Q UINTA DA L AGOALVA B RAND O VERVIEW. Building The Brand: Selling Points: VR Tejo Quinta da Lagoalva was founded in 1991 by Isabel Campilho on the estate.

Q UNITA DA GARRIDA B RAND O VERVIEW. Priorities: Building The Brand: Selling Points: Quinta da Garrida DO Dão Winemaker Francisco Antunes Quinta da Garrida.

Product Merchandising Strategies

LOIMER B RAND O VERVIEW. Weingut Loimer Kamptal, Austria Founded in Fred took control of the small village winery from his parents in the late 1980s.

C ASTILLO L ABASTIDA B RAND O VERVIEW. Castillo Labastida Labastida is located at the foothills of Sierra Cantabria in the District of Rioja Alavesa with.

GCSE Business Studies Unit 1 Introduction to Small Businesses GCSE Business Studies Unit 1 Introduction To Small Businesses 1.4 Making the Start- Up Effective.

The most important part of the marketing mix is the ____________ itself. The product must meet an identified customer n______. Businesses have to decide.

Marketing Functions SERM #42.

CHAP 17. MARKETING 2.

YOUR PREMIUM CHOICE 22/02/111. YOUR PREMIUM CHOICE 22/02/112 Mount Gay Rum - Travel Retail Strategy 7. Introduction of the new advertising visuals Strategies.

Math Meeting Write today’s date __________________________ Columbus Day is October 12. On what day of the week is Columbus Day? How many weeks and extra.

J UVÉ Y C AMPS B RAND O VERVIEW. Juvé y Camps, from the family names of both husband and wife, was founded in 1921 by Joan Juvé Baques, who was inspired.

Chapter Sixteen Sales Promotion, Events, and Sponsorships.

FAT BASTARD B RAND O VERVIEW. Priorities: 1.Chardonnay 2.Pinot Noir 3.Cabernet Sauvignon 4.Shiraz 5.Merlot 6.Sauvignon Blanc Building The Brand: 1.Well.

JACK, TOM AND FRIEND DIFFERENTIATION AND POSITIONING.

Marketing Mix. The marketing mix The marketing mix is also known as the 4Ps: Product Price Place Promotion.

O LIVER C ONTI B RAND O VERVIEW. DO Emporda Oliver Conti was founded in 1991, by brothers, Xavier and Jordi Oliver Conti, fulfilling a lifelong dream.

F LYING F ISH B RAND O VERVIEW. Flying Fish Columbia Valley Wahluke Wine Company launched Flying Fish in Disctinctive wine from the Pacific Northwest.

T Lovely wines at wholesale prices Bart Van Moorsel Sales Director.

Who We Are 2 The history of Domaine Labranche all started with the Desgroseillier’s family which has been fueled by its daily passion for more than 35.

Ninja Fruities Michelle Greenland Period 2. What is Ninja Fruities? Healthy Cereal Makes it a fun way to eat cereal For ages 8-13 and for both genders.

The Marketing Mix Discussion of the 4Ps. What is the Marketing Mix? Often referred to as the 4Ps The variables through which a company carries out its.

Marketing Mix. The marketing mix The marketing mix is also known as the 4Ps: Product Price Place Promotion.

Australian And Family Owned Since 1985 Wine Distributors.

MORE True adventures of

Professor Geoffrey Lewis

Retailing Strategy Aim: How do the customer service strategy and pricing effect one another? Do Now: 1-What is merchandising strategy? 2-How might.

Chapter 4 Sales settings

OUR WINEMAKER’S EXPRESSION, this refined selection of wines is chosen by our winemaking team to showcase our best growing regions. These distinguished.

Bulk Wine & Spirits Show How Retailers Can Grow Their Private Label Business Bob Paulinski, MW.

3.1.5 Branding and differentiation

What are FTA’s? Free Trade Associations

Marketing - Product Business Management.

RETAIL - Standard POS Aisle Flag Static Cling Shelf Strips

Marketing Functions SERM #42.

Obj: To understand the Promotion aspect of the Marketing Mix.

Limited Edition for the Holidays

Types of Brands Also known as producer brands

White Bag Marketing IB Business.

Presentation transcript:

07/2006

Alexis Lichine Alexis Lichine was a man of great enterprise He founded his wine company in 1955 Wrote many books and became known as the « Pope of wine » Today Alexis Lichine wines are marketed by GCF A brand with a great future

Alexis Lichine 34,4 % 29,4% 32.8% 3.4% 2005 – 2006 : + 60 %

A choice of Bordeaux generics A selection of exclusive chateaux Access to Grand Crus Classe Varietals in impressive packaging Table wines to complete the range In 2006 Sparkling wines and Bag in Box Alexis Lichine

Bordeaux

Chateaux Alexis Lichine

Grand Cru Classé Alexis Lichine

Cépages

Alexis Lichine Vin de table Cuvée Alexis Lichine

Sparkling Alexis Lichine

Alexis Lichine SELLING POINTS Alexis Lichine & Co has over 50 years of history Originating from the village of Margaux A personalised bottle for varietals A comprehensive range of French wines A name known throughout the world

Alexis Lichine WHY FRENCH ? France has a great reputation Alexis Lichine is associated with France & Bordeaux Wines with true authenticity Competitive pricing Excellent & consistent quality

Alexis Lichine SELLING AIDS Gift packs Posters Tent cards Corkscrews POS material

Alexis Lichine PRICE POINTS Over 40% of all wine sold is French 80% is sold at less than 1000 Rupees Introductory gift launch Normal price Future promotional activity will be at the end of the year.

Alexis Lichine RETAIL ACTIVITY Listing fees Gondola displays Block displays Posters Shelf talkers

Alexis Lichine ON TRADE ACTIVITY Tent cards Quarter bottles 187ml Wine lists Corkscrews Posters

Alexis Lichine Q & A SESSION Do you like Alexis Lichine What are the best products in the range ? Where do you see Alexis Lichine best sold? What extra POS support do you require? Do you like wine? Alexis Lichine is a name to remember