Project Idea of Somogy County Council Revalorisation of Built Cultural Heritage on the Wine Route South Lake Balaton (DBB) Cultured Best practice in the presentation and market oriented valorisation of cultural heritage as an instrument of regional development Project co-financed by the EU Interreg IIIC Workshop – Spain Ubeda October 2005 Ms. E. Herényi

Content 1. General aspects 2. Background 3. Objectives 4. Targets 5. Goals 6. Strategy for implementation Spain Ubeda October 2005 Cultured – Workshop - Spain Ubeda October 2005

General aspects Globally innovative for actors - SME-s, municipalities microregions, Globally innovative for actors - SME-s, municipalities microregions, New idea in tourism promotion - attractions with built cultural heritage in the area of the wine route - Baroque Castle of Szölőskislak as place of gastronomical events New idea in tourism promotion - attractions with built cultural heritage in the area of the wine route - Baroque Castle of Szölőskislak as place of gastronomical events Preservation of cultural heritage in the context of built heritage - reactivate historical buildings, with the involvement of the business sector - roman road with Cavpona wine cellar organising Bacchus days with famous musicians in summer, Preservation of cultural heritage in the context of built heritage - reactivate historical buildings, with the involvement of the business sector - roman road with Cavpona wine cellar organising Bacchus days with famous musicians in summer, Spain Ubeda October 2005 Cultured – Workshop - Spain Ubeda October 2005

General aspects Focus on rural area Focus on rural area - to innovate local initiatives to join or integrate into regional development programme - Somogyvári Benedictian Abbey. The first county town was Somogyvár – presently rural teritorry The Benedictine abbey was founded in 1091 with monks invited from France. Wine and grapes were here introduced first by them. - to innovate local initiatives to join or integrate into regional development programme - Somogyvári Benedictian Abbey. The first county town was Somogyvár – presently rural teritorry The Benedictine abbey was founded in 1091 with monks invited from France. Wine and grapes were here introduced first by them.  Initiate new processes - to strenghten regional identity and cooperation e.g. row of winecellars in Balatonberény for thematic presentation of old professions Sustainable operation - joint individual and common sources with the involvement of SME-s and regional authorities and touristic organisations Sustainable operation - joint individual and common sources with the involvement of SME-s and regional authorities and touristic organisations Spain Ubeda October 2005 Cultured – Workshop - Spain Ubeda October 2005

Background Rich variety of built cultural heritage in Somogy County Rich variety of built cultural heritage in Somogy County from the Roman Empire through medieval chapels, churchruines, castles with gothic and baroque style, to farmer cottages Unique geographical situation - boarder between a touristic area and disadvanteged area Lake Balaton = Hungarian Sea in neighbourhood ofa rural area with high rate of unemployment, poor local business activity, very low infrastructure Unique geographical situation - boarder between a touristic area and disadvanteged area Lake Balaton = Hungarian Sea in neighbourhood ofa rural area with high rate of unemployment, poor local business activity, very low infrastructure Creative and enthusiastic enterpreneurs Result of the privatisation process Creative and enthusiastic enterpreneurs Result of the privatisation process Spain Ubeda October 2005 Cultured – Workshop - Spain Ubeda October 2005

Objectives Castles and mansions Castles and mansions Regionally characteristic/rustic old buildings in the neigbourhood of wineyards e.g Légli Potterhouse offering accomodation and studydays for families with children Regionally characteristic/rustic old buildings in the neigbourhood of wineyards e.g Légli Potterhouse offering accomodation and studydays for families with children Old historical places with cultural heritage on or nearby the wine route Old historical places with cultural heritage on or nearby the wine route Spain Ubeda October 2005 Cultured – Workshop - Spain Ubeda October 2005

Targets Visitors, tourists attanding the Hungarian sea, Lake Balaton Visitors, tourists attanding the Hungarian sea, Lake Balaton Local businesses and enterpreneurs active in gastronomy and hotelery services Local businesses and enterpreneurs active in gastronomy and hotelery services Local municipalities as owners of built cultural heritage Local municipalities as owners of built cultural heritage Microregions of the wine route: Siófok, Balatonföldvár, Balatonlelle, Fonyód, Marcali Microregions of the wine route: Siófok, Balatonföldvár, Balatonlelle, Fonyód, Marcali Spain Ubeda October 2005 Cultured – Workshop - Spain Ubeda October 2005

Goals Complex promotion of the wineroute focusing on built cultural heritage in the area -output- wine Beadecker(guide) Complex promotion of the wineroute focusing on built cultural heritage in the area -output- wine Beadecker(guide) Creation of a „Wine Center” promoting the wine route and all qualified wineyards of the region Creation of a „Wine Center” promoting the wine route and all qualified wineyards of the region New touristic products for visitors with changing attitudes and behaviour New touristic products for visitors with changing attitudes and behaviour Extend short season Extend short season Develop high quality businesses – special local offer for touristic services Develop high quality businesses – special local offer for touristic services Spain Ubeda October 2005 Cultured – Workshop - Spain Ubeda October 2005

Strategy for implementation Identify local actors willing to invest : SME-s,, civil organisations, communities and municipalities Identify local actors willing to invest : SME-s,, civil organisations, communities and municipalities identify tourism and other governmental agencies and authorities for support identify tourism and other governmental agencies and authorities for support work with educational institutions of the region giving push to old professions able to reborn with local business initiatives and improve awereness of high quality touristic products work with educational institutions of the region giving push to old professions able to reborn with local business initiatives and improve awereness of high quality touristic products Somogy County Council will provide technical and institutional assistance in the procedure of the cooperation between private and public sector to encourage and coordinate all creative initiatives concerning revalorisation of cultural heritage Somogy County Council will provide technical and institutional assistance in the procedure of the cooperation between private and public sector to encourage and coordinate all creative initiatives concerning revalorisation of cultural heritage Spain Ubeda October 2005 Cultured – Workshop - Spain Ubeda October 2005

Thank You for Your attention! My address: Spain Ubeda October 2005 Cultured – Workshop - Spain Ubeda October 2005

Large scale of ideas in the region Pogányvölgye programmes - new born historical legends –festivals Somogyvár Benedictianus Abbey: musical events, scenes and plays on great Hungarian kings : Steven the statefounder,László etc. Pogányvölgye programmes - new born historical legends –festivals Somogyvár Benedictianus Abbey: musical events, scenes and plays on great Hungarian kings : Steven the statefounder,László etc. Somogyvámos- Pusta Tower – local attraction plan for renovation Somogyvámos- Pusta Tower – local attraction plan for renovation Chapel in Gyugy – local attraction Chapel in Gyugy – local attraction Chapel in Buzsák –White Chapel – local attraction Chapel in Buzsák –White Chapel – local attraction Chapel in Öreglak - local attraction – plan for renovation Chapel in Öreglak - local attraction – plan for renovation Winecellars row: Táska, Buzsák, Balatonberény – with joint cooperation of individual wine makers Winecellars row: Táska, Buzsák, Balatonberény – with joint cooperation of individual wine makers Zamárdi: old farmer cottage – plan for developing accomodation Zamárdi: old farmer cottage – plan for developing accomodation Balatonszemes: Bujdosó Pince - promotion of local gastronomy - plan for developing accomodation Balatonszemes: Bujdosó Pince - promotion of local gastronomy - plan for developing accomodation Old Presshouse– Kishegy Balatonlelle - plan for accomadation Old Presshouse– Kishegy Balatonlelle - plan for accomadation Spain Ubeda October 2005 Cultured – Workshop - Spain Ubeda October 2005

Realistic approach Global and complex promotion of the Wine Route with focus on cultural built heritage located in the area Global and complex promotion of the Wine Route with focus on cultural built heritage located in the area „ Wine Route Center” located in Balatonboglár Fischl House – a baroque building owned by the local municipality presently serving various purposes of events to be renovated for the „Promotion Centre „ of the winerregion like in Szekszárd south of Hungary. „ Wine Route Center” located in Balatonboglár Fischl House – a baroque building owned by the local municipality presently serving various purposes of events to be renovated for the „Promotion Centre „ of the winerregion like in Szekszárd south of Hungary. Spain Ubeda October 2005 Cultured – Workshop - Spain Ubeda October 2005