Life Impact The University of Adelaide WINE MARKETING ONLINE Judi Baron Simon Somogyi Allan Carrington Dayle Hall.

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Presentation transcript:

Life Impact The University of Adelaide WINE MARKETING ONLINE Judi Baron Simon Somogyi Allan Carrington Dayle Hall

Life Impact The University of Adelaide ONLINE DESIGN & DEVELOPMENT TEAM Simon Somogyi, Lecturer, Wine Business Judi Baron, Online Learning Coordinator Allan Carrington, Learning Designer Nik Cornish, Graphic Design Dayle Hall, Learning Designer (Multimedia) WINE MARKETING ONLINE

Life Impact The University of Adelaide BACKGROUND School of Agriculture, Food & Wine at Waite Campus International program of study Both undergraduate and postgraduate Largest wine business program in the world Both internal and external study modes WINE MARKETING ONLINE

Life Impact The University of Adelaide RATIONALE High level of structure Increase interactivity Increase collaboration Allow for explicit and reflective learning Access to industry practitioners Replicate aspects of face to face experience WINE MARKETING ONLINE

Life Impact The University of Adelaide SIGNIFICANT FEATURES WINE MARKETING ONLINE Blackboard portal University’s supported LMS Look and feel Adaptive release Blogs Quizzes Discussion Boards Glossary Additional interactive learning software was embedded within the Blackboard portal

WINE MARKETING ONLINE Life Impact The University of Adelaide EXPERIENCE SO FAR WINE MARKETING ONLINE Collaboration occurring Evidence of critical thought Evidence of social bonding Initial increased work for lecturer

WINE MARKETING ONLINE Life Impact The University of Adelaide FUTURE ENHANCEMENTS WINE MARKETING ONLINE Assignment submission Wikis Live classroom Voice tools Online roleplay simulation Just in time teaching (JiTT)

WINE MARKETING ONLINE Life Impact The University of Adelaide QUESTIONS ? WINE MARKETING ONLINE