April Johnson Fall 2012 Northwest Arkansas

With Low to Medium Gross margins of 12%-50% and Low Sales $, Tequila could fall in the middle

Tequila accounted for approximately 1.5% of the market share of alcoholic beverages in the West South Central region in 2007 and 1.4% in the total U.S.

There is no real benefit to P/L in this category in Arkansas You can not franchise a liquor store in Arkansas Nor can you sell hard liquor and wines that produce more than 1 million barrels a year in a store that is not designated as a Liquor Store County Line Liquor should increase the facings of Jose Cuervo brands Try to increase dollar margins on larger name brands Continue to strive for a variety strategy