Behind the Scenes at the Food Network South Beach Wine & Food Festival: Thrills & Spills in Crafting Some of the World’s Tastiest Events! All proceeds from the Festival benefit & Lee Brian Schrager are pleased to bring you

Food Network South Beach Wine & Food Festival Overview To date, the Festival has raised approximately $14 million for the Florida International University (FIU) School of Hospitality and Tourism Management and Southern Wine & Spirits Beverage Management Center. Held annually during the last weekend in February, the Festival is a star-studded four day destination event attracting world renowned chefs, winemakers, culinary personalities, mixologists and a veritable who’s who of the food, wine, hospitality, and travel industries. The 2011 Festival drew over 57,000 guests to over 40 different events

About Lee Brian Schrager Lee Brian Schrager, one of the nation’s preeminent event planners and public relations experts, serves as the Vice President of Corporate Communications & National Events at Southern Wine & Spirits of America. He joined the company in 2000 and oversees projects for the company in all 29 states in which it does business. Schrager is known for his creation of the Food Network South Beach Wine & Food Festival, and more recently the launch of the Food Network New York City Wine & Food Festival. Central to Schrager’s business philosophy is the notion of giving back to the community, and appropriately both Festivals are registered non-profit organizations. The South Beach Wine & Food Festival® benefits the Florida International University School of Hospitality and Tourism Management and the Southern Wine & Spirits Beverage Management Center located on campus. Proceeds from the New York City Wine & Food Festival benefit the hunger relief organizations Share Our Strength® and Food Bank For New York City. Prior to joining Southern Wine & Spirits of America, Schrager spent 17 years with InterContinental Hotels across the country where he began as a room service manager and worked his way up to Vice President of Food & Beverage at the InterContinental Hotels. Schrager studied at the Culinary Institute of America and at the School of Hospitality Management at Florida International University.

SOBE: The Early Years Grand Tasting Village 2003 Tribute Brunch w/ Alice Waters 2004 BubbleQ® 2005 Grand Tasting Village 2006 AMEX Chefs Party: Jose Andres, Terry Zarikian, Ferran Adria, & Anthony Bourdain 2006 Sweet Deco-Dance: Toasting 5 Yrs!

SOBE: The Later Years Bubble Bath 2008 BubbleQ ® Katie Lee & Giada de Laurentiis 2008 Guy Fieri & Paula Deen 2009 Burger Bash ® 2009 Oscar Night w/ Bobby Flay & Stephanie March 2007 Culinary Demos w/ Emeril Lagasse & Rachael Ray

BubbleQ® – America’s Perfect Pairing of Champagne & Barbeque

Burger Bash®

Culinary Demos at Grand Tasting Village

American Express Tents inside of Grand Tasting Village

Fun and Fit as a Family

A Royal Affair Tommy Mottola, Emilio & Gloria Estefan, Mario Batali, Enrique Iglesias, Thalia King Juan Carlos & Queen Sofia of Spain w/ Florida Governor Charlie Crist & First Lady Carole Rome Mario Batali Mel Dick, Daniel Boulud, & French Ambassador Pierre Vimont 2010 Festival

SOBE Honorees Joe R. Lee, CEO of Darden Restaurants, FIU School of Hospitality Management Michael E. Hurst Distinguished Hospitality Leaders Award 2003-Alice Waters, known for her creation of the Edible Schoolyard program and leader of the international non-profit Slow Food, South Beach Wine & Food Festival Heirloom Award 2004-Jeffrey & Linda Chodorow, restaurant pioneers of China Grill Management, South Beach Wine & Food Festival Voss Artesian Water Heirloom Award 2005-Francis Ford Coppola, winemaker and Oscar-winning producer, director and writer, Southern Wine & Spirits of America Lifetime Achievement Award 2005-Jonathan Tisch, Chairman and CEO of Loews Hotels, South Beach Wine & Food Festival Voss Artesian Water Heirloom Award

SOBE Honorees (2) Tribute Dinner honoring Ferran Adrià 2007-Tribute Dinner honoring Eric Ripert and Maguy Le Coze (tribute to their restaurant, Le Bernardin)

SOBE Honorees (3) Jamie Oliver, recognized for his work on improving the quality of meals offered in the UK school system, South Beach Wine & Food Festival Global Citizen Award 2008-Tribute Dinner honoring Jean- Georges Vongerichten Tribute Dinner honoring Emeril Lagasse 2010-Tribute Dinner honoring Daniel Boulud

2011 Tribute Dinner Honoree Alain Ducasse

Tribute Dinner memories through the years

Late Night Parties

2003- Late Night Party at The Shore Club

2004- Cigar Aficionado After Party

2004- Ciroc After Party

2005- Belvedere Bartenders Bash

2005- Naven After Party

2006- Sweet Deco Dence

2006- Veuve Clicquot's Bubble Bath

2007- VIP Cocktail Party at The Sagamore

2007- No Reservations Screening

2008- Paula’s Poker Party & Casino Night

2008- Emeril’s Sugar Shack at The Raleigh

2009- Oscar Night in America

2009- Patron Soiree

2010- Midnight Amore at Fontainebleau

2010- American Express After Party at The Tides

2010- Mischieve in the Garden of Agave at Sagamore

2011- Original Moonshine presents SHINE & SWINE at W South Beach

2011- Guy Fieri Closing Party

Barneys New York “Have a Foodie Holiday” - “The Bad Boys”

Barneys New York “Have a Foodie Holiday” - “The Gals”

Food Network New York City Wine & Food Festival Overview The NYC Festival benefits the hunger relief programs Food Bank For New York City and Share Our Strength®. The 2011 Festival will take place September 29 – October 2. What began in 2007 as a one-event dessert party, SWEET, has rapidly grown into one of New York City’s most anticipated wine and food celebrations each Columbus Day Weekend. Centered around the Meatpacking District, and expanding to areas like Brooklyn and Harlem, the NYC Festival captures the sophistication and allure that makes New York City one of the world’s greatest culinary destinations The 2010 Festival drew over 40,000 guests to over 120 different events and raised $1.1 million to help fight hunger.