Roots Canada LTD Briana Bargmann Tracy Haenfler Teresa Espeseth

History Established in 1973 Started out as a footwear company Leader in the sports field and supporter of amateur athletes Largest Canadian Retail Company

Products Shoes, Leather, Active wear, Casual Bags, Belts, Pet Accessories, Sunglasses, Fragrances etc. Uses the finest raw materials even if searching for the finest takes them abroad. leGroup=&template=1http://canada.roots.com/style.aspx?catid=50&dptid=2&sa leGroup=&template=1

International Activities Canada United States Hong Kong Taiwan

Mission Statement Code of Conduct Respect the culture at which they operate, the local law, and the workers who manufacture Roots products.

Competitors Columbia, North Face – Outdoors Nike, Adidas – Sports The Bay – Retail Wilson Leather Ikea – Home Furnishings

Industry Footwear Manufacture Retail

Strengths Canadian Heritage Code of Conduct Store Appearances and Layout Privately Owned Company Olympic Sponsorships

Weaknesses Privately Owned Company Diversity of Products- Products Unavailable Everywhere

Opportunities Expansion Outsourcing Product Differentiation

Threats Competition Outsourcing

Recommendations Open Stores Earlier Research and Development Department Cut Product Line or Give Distinct Names Move to the Mid-West and Europe Become a Publicly Traded Company