BLUE CRUSH CHALLENGE DAY OCT.1ST

Table of Contents About the Memphis Police Foundation Goals & Objectives The Event Concept Required Items Promotional Schedule

Memphis Police Foundation About the Memphis Police Foundation The Memphis Police Foundation was formed in May 2008, as a 501(C)(3) non-profit organization, to provide private sector support to our police department and contribute to the development of an innovative, technologically advanced police force optimally engaged with the community it serves. Fifteen biracial board members have come together with great enthusiasm to leverage their expertise in the areas of finance, research, marketing, public relations, fundraising and development to build philanthropic support for our police department. The Memphis Police Foundation and other progressive police foundations across the country exist to bring a city together in support of its community protectors. We are actively fundraising in the community with one goal: to send the strongest possible message that Memphis supports its police and wants them empowered with the very best technology. It should be noted that approximately 92% of major city police budgets go to personnel costs. This only leaves approximately 8% of budget appropriations for training, equipment and technology. These are the areas of concern the foundation will focus on and support. Our immediate goal is raising funds for new technology to keep our men and women in blue on the cutting edge and safe when tracking criminals and combating crime in our city Join us in our efforts to make Memphis a safer and more viable community in which to live, work and play.

Goals & Objectives Contribute financial and volunteer support for an annual event to support the Memphis Police Foundation. Build MPF community awareness within a demographic target market of Memphis. Enhance ADT community relations within a targeted cross section of citizens in Memphis. Raise $24,000 during the one day event.

THE EVENT CONCEPT

Drive By Donation Booth Volunteers will collect donations at the MPD Mt.Moriah precinct. The traffic controlled intersection will be secured by the MPD. Clear Channel will provide a 12 hour remote beginning at 7A.M.until 7PM. GOAL : RAISE $24,000 IN 12 HOURS

DONOR MT.MORIAH POLICE STATION (APPROVED) Mt,Moriah Station Donation Location LIVE RADIO REMOTE

GO MINI STORAGE VOLUNTEER BOOTHS (4) 8’ X 12’ CONTAINERS (3) LOCATED AT OUTPARCELS (1) LOCATED AT MPD PARKING LOT (3) VOLUNTEERS PER BOOTH BRAD LEATH – OWNER OF GO MINI STORAGE - MEMPHIS

8’ x 32’ BANNER BILLBOARD AT MT. MORIAH POLICE STATION

BLUE CRUSH CHALLENGE $25 PACKAGE RADIO STATION SOLICITS $ DONATION (1) OFFICAL MEMPHIS FINEST MPF T- SHIRTS. $30.00 VALUE (1) PRESEASON TICKET A FREE PRESEASON TICKET

Promo & Donation Tents Banners, Brochures, Bags Radio and TV PSA Spots Web Site Logo Inserts T-Shirts & Reflective Vests Electronic Signs REQUIRED ITEMS

Police Director TV PSA’s Mayoral Radio PSA’s TV News Kick Off at MPD Web Sites Promo’s Mt.Moriah MPD Billboard PSA’s Cable Spots Live On Site Remotes Promotional Schedule

MEMPHIS FINEST

Nick Musarra