Section 1: The Executive Summary

The Business Plan 1)Executive Summary 2)Market Analysis 3)Resource Analysis 4)Operating Strategy 5)Financial Strategy 6)Contingency Plan

The Executive Summary A one page summary of the most important points in your business plan Made to: – introduce your venture – capture the attention of the reader If someone were to read one page and one page only – this would be it

The Executive Summary This should be the last thing you do in your business plan – You need the rest of the information (sections 2-6) in order to summarize and find the most important parts – You can skim over the details in the executive summary and explain in more detail in the rest of the report

The Executive Summary Example – Executive Summary: Main form of advertising will be on billboards throughout Brantford and in the local newspaper – Rest of the report: Why you are choosing billboards and newspapers (reach, frequency, etc), specific locations of billboards, what the message of the ad will be, etc.

The Mission Statement Every Executive Summary should begin with a mission statement The mission statement describes the purpose and goals of your business Clearly identifies – type of venture you are planning – What products or services it will deliver – Overall purpose Should be 1-2 sentences MAX

MISSION STATEMENT QUIZ

Mission Statement #1 “To be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.”

Mission Statement #2 “Continuously strive to meet the needs of its customers for total value by offering a unique package of location, price, service and assortment.”

Mission Statement #3 “We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, "I'll be back!"

Mission Statement #4 “Our mission is to enhance and integrate our supplier diversity programs into all of our procurement practices and to be an advocate for minority- and women-owned businesses.”

Mission Statement #5 “To make the world's information universally accessible and useful”

Mission Statement #6 “To produce high-quality, low cost, easy to use products that incorporate high technology for the individual. We are proving that high technology does not have to be intimidating for noncomputer experts”

Mission Statement #7 “To bring inspiration and innovation to every athlete in the world”

Mission Statement #8 “We create happiness by providing the finest in entertainment for people of all ages, everywhere”

Mission Statement #9 “To be the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.”

Mission Statement # 10 “To Refresh the World... in body, mind, and spirit”

Answers

Tiebreaker “to provide a global trading platform where practically anyone can trade practically anything."

Tiebreaker Answer

The Executive Summary Every executive summary should include the following: 1)Mission Statement 2)Names of the contacts and management team members – how to reach them 3)Name of the business & a description of its nature and goals 4)Information about the goods and/or services offered What makes it unique, location, timelines 5)Information about financials needed 6)Any other key highlights of your business plan

Work Today Create your mission statement - Save to your Business Plan folder