Media Constructions of Sustainability in the Finger Lakes PowerPoint Presentation: Lesson 21 Bioregional Economy.

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Presentation transcript:

Media Constructions of Sustainability in the Finger Lakes PowerPoint Presentation: Lesson 21 Bioregional Economy

Sample Presentation: Bioregional Economic Alternatives in the Finger Lakes COOKING OILS: “They make that here?”

Yes, they make cooking oil in the Finger Lakes. This brand is made from sunflowers by Cayuga Pure Organics. Who made this and for what purpose?

According to their website, Stony Brook WholeHearted Foods makes its oil with “squash seeds locally grown right here in upstate NY, in the next county over from our production kitchen.” What are the messages about the product in in these three photos?

This company makes oil from grapes grown on a former army depot. Finger Lakes Grape Seed Oil is owned by Seneca BioEnergy. What is the corporate mission of this producer?

Introduced 2008 How might similar products have been advertised one hundred years ago? Introduced 2009 Introduced 2010 Culinary oil production is a new development in Finger Lakes agriculture.

Sustainable economic development requires: Developing products useful to communities during climate change and peak oil Using locally produced materials Land use that will not degrade soil and water Production means that can employ significant numbers of local workers Developing products useful to communities during climate change and peak oil Using locally produced materials Land use that will not degrade soil and water Production means that can employ significant numbers of local workers

 Developing products useful to communities during climate change and peak oil Reuse vegetable oil for cooking and heating purposes

Cayuga Pure Organics, Stony Brook Wholehearted Foods and Seneca BioEnergy demonstrate that cooking oil can be made from locally grown sunflower, squash and grapes.  Using locally produced materials

Sunflowers, grapes and squash as well as other oil-making plants can be grown by farming methods that preserve soil and water resources Sunflowers Land, Andrea Andrade  Land use that will not degrade soil and water

Planting, tending, harvesting and pressing are all skills that can be shared and developed among the local workforce  Production means that can employ significant numbers of local workers Manual Cooking Oil Press

Usefu l Cooking oil production can be part of sustainable economic development in the Finger Lakes Local Conserves Employs Cooking Oil Production Squash, Faith Te Four Cut Sunflowers, Vincent van Gogh

Stony Brook’s WholeHeartedFoods Web page shows that the mainstream press treats sustainable cooking oil production as a story for the food section rather than the front page or science section. Why?

Works Cited SLIDE 1 “Finger Lakes Wine Country Announces the Launch of New Travel Magazine; Finger Lakes Wine Country Travel Magazine to be Released in March 2011.” PRWeb.com. Vocus, Inc., 12 Aug Web. 19 March SLIDE 2 Urban Food Guy [Mark Own Self]. “Local Organic Sunflower Oil.” UrbanFoodGuy. N.p., 11 May Web. 19 March SLIDE 3 “About Us.” Stony Brook WholeHeartedFoods.com. Stony Brook WholeHeartedFoods, n.d. Web. 12 March SLIDE 4 “Home.” Finger Lakes Grape Seed Oil. Seneca BioEnergy, LLC., n.d. Web. 12 March SLIDE 5 Baskerville-Burrows, Jennifer. “Emilee’s Tour of the Tech Farm part 2.” Cookin’ in the ‘Cuse. N.p., 27 June Web. 12 March “Butternut Squash Seed Oil.” Alibaba.com. Alibaba.com, Web. 19 March Urban Food Guy [Mark Own Self]. “Local Organic Sunflower Oil.” UrbanFoodGuy. N.p., 11 May Web. 19 March 2012.

Works Cited SLIDE 7 “Combined Heat and Power.” Green My Fleet. Green My Fleet, Web. 19 March SLIDE 8 Cable, Courtney. A Life Sustained. N.p., n.d. Web. 12 March SLIDE 9 Deinha1974 [Andrea Andrade]. “Sunflowers Land.” deviantART. deviantART., Web. 19 March SLIDE 10 “Cooking Oil Press.” KickStart. KickStart, n.d. Web. 19 March SLIDE 11 Te, Faith. “Squash.” Daily Paintings. Artistic Realism Fine Art, 27 Dec Web. 19 March van Gogh, Vincent. Four Cut Sunflowers Kroller-Muller Museum, Otterlo, The Netherlands. Van Gogh Gallery. Web. 19 March SLIDE 12 “In the Press.” Stony Brook WholeHeartedFoods.com. Stony Brook WholeHeartedFoods, n.d. Web. 19 March 2012.

What natural resources enterprise in the Finger Lakes will you pick for your presentation?  Value-added agricultural products (wine, cheese, jam, salsa, pesto, yogurt)  Extended season cropping using high tunnels (raspberries, tomatoes, peppers, cucumbers)  Small farming production for local food restaurants, farmers’ markets & CSAs  Agri-tourism (winery bed and breakfasts, corn mazes, you-picks, cider making, farmers’ markets)  Forest Products (mushrooms, walnuts, blueberries, medicinal herbs)  Others?