Mainland China Opportunity Training 2004
Overview of Mainland China Market
Mainland China Demographics Land Mass 9,600,000 sq km Shanghai 1% Jiangsu 6% Zhejiang 6% Fujian 11% Guangdong 11% Guangxi 14% Liaoning 9% Jilin 12% Sichuan 30% Other Area 83% 17% Phase II 17%
Mainland China Demographics Population 1.3 billion People Phase II 32% Other Area 68% 32% Guangdong 16% Fujian 8% Zhejiang 8% Jiangsu 17% Shanghai 3% Jilin 7% Liaoning 10% Sichuan 21% Guangxi 21%
Mainland China Demographics Retail Sales 3.14 Trillion Rmb 66% Other Area 34% Phase II 66% Jiangsu 16% Shanghai 9% Fujian 8% Guangdong 24% Zhejiang 14% Sichuan 9% Liaoning 11%Jilin 5%Guangxi 5%
Mainland China Demographics GDP per Capita Jiangsu Shanghai Fujian Guangdong Zhejiang Sichuan Liaoning Jilin Guangxi
2003 China Retail Stores Coverage
2004 China Retail Stores Coverage
2005 China Retail Stores Coverage
Direct Selling: Analysts predict China’s direct selling market will be between $5 billion and $7 billion by 2005 making it the third largest direct selling market in the world. Cosmetic and Toiletries: By 2005 it is estimated that the China cosmetic and toiletry market will reach $8.9 billion in sales. Mainland China Market Projections
Summary of Mainland China Development
Timeline 1990 Beginning of DS Industry 1996 DS Ind. Est. $100 million 1998 Government imposed ban 2001 voted into WTO 2004 WTO Entry (New DS Regulations) 2000 Nu Skin Phase I 2003 Nu Skin Phase II 2002 DS Ind. Est. $1 billion 2005 DS Ind. Est. $5 Billion History of Direct Selling in China
Investigative trips to China Expansion throughout Asia and the World PHASE I - Began investment in China - Acquired Pharmanex assets - Development stalled due to Government imposed ban Revised strategic plan based on Government regulations Acquired retail stores Nu Skin manufacturing plant completed Aggressive expansion plans announced* PHASE II - Retail store model with TE and Executive participation * Total investment through 2002 is US $80 million Nu Skin ’ s History in China
Shanghai Manufacturing Facility
Force for Good Construction of Primary School in Chun An County Provided funds for construction of school Donate textbooks and study materials
Mainland China Business Model
Retail Sales Model All sales must occur at a Nu Skin retail store Sales must occur from an employed sales force China laws and regulations require:
Retail Store Layout
Guangzhou Retail Store Layout
China Remuneration Plan
Customer Customers purchase products at full retail price similar to any other retail establishment Purchases at full retail price SR is responsible for providing ID number to receive credit for purchase
Preferred Customer Individuals who become a preferred customer will enjoy a 10% discount on product purchases Requirements: Initial minimum 500 Rmb retail purchase Future purchases at 10% discount Referred by Sales Representative or executive China Remuneration Plan
Preferred Customer Referral Form Referring ID number Contact information Personal ID number Preferred Customer card included in form
Submit Sales Representative application form at store location where employment desired Obtain the following monthly Net Retail Sales (NRS): QSRI 5000 QSRII 8500 QSRIII Preferred customers continue to purchase at a 10% discount as a QSR Work up to 20 hours per week as temporary employee 260 Rmb base pay plus 5% Retention Bonus and 5% Service Bonus Qualifying Sales Representative
Who can be referred as a SR? Resident of the People’s Republic of China Over 22 years of age No students No full-time military service No government employees China Remuneration Plan
Where to refer SR? Retail Stores SR Applications can be found at: - each retail store location - viewed through the China Business Center on the internet China Remuneration Plan
SR Hiring Procedure Recommended by China Registered Executive or local preferred customer or SR. Interview with Store Manager Qualifications: - received sales training - desire to learn about personal care products - only full-time employees will be hired - no part- time employees - willingness to be employed China Remuneration Plan
Sales Representative Application Personal ID # Date of birth Degree of Education & Major Desired City and Store for Employment
What is Net Retail Sale (NRS) ? NRS + 17% VAT = Retail Price Example, If Product A retail price is RMB Then, Product A NRS is RMB /1.17 = 100 Net Retail Sales
How to qualify to become a Nu Skin Sales Employee ? QSR I QSR II QSR IIISR 5,000NRS8,500NRS12,000NRS 8,500NRS + Sales Employee Qualification
Contracted employee of Nu Skin China Preferred Customers who become a SR enjoy a 15% purchase discount Other SR receive a 5% purchase discount SR receive 260 Rmb base pay Same pay structure as QSR, plus 5-15% Retail Sales Bonus on NRS Work up to 20 hours per week at retail store Sales Representative
Sales Employee Benefits Service Bonus 5% –When on duty, personally provide service and complete the sales transaction –When off duty, bringing referred customers to the working store, providing services and complete the sales transaction
Sales Employee Benefits Customer Retention Bonus 5% –Follow and maintain the good relationship between the company and the referred customers –Sales Employees get 5% on all of their circle group customers ’ purchase
Sales Employee Benefits Retail Sales Bonus 5-15%
Base Pay for TSM/SSM TSM ¥ 700+ SSM ¥ 2,000+ *Evaluated by quarterly sales performance review
TSM/SSM Quarterly Sales Performance Evaluation Adjust base pay and title position Occurred in every Jan/ April/ July/ Oct Adjusted base pay and position will be reflected to next 3 months
Quarterly Performance Review process Ability to abide company ’ s policies Ability to establish long-term relationships between customers and the company Total number of active Preferred Customers for the quarter Number of new Preferred Customers for the quarter Ability to sell Company ’ s products Leadership abilities to supervise and train subordinate sales employees;
International Participation
How to participate in Mainland China Maintain executive level outside of China Participate in China training Take and pass test on China rules and regulations Agree to China Policies and Procedures
How to participate in Mainland China Register for China activity - attend China specific training and pass examination - submit China Training Agreement (CTA) Purchase at retail price Refer Preferred Customers and Sales Representatives Maintain pin title and maintenance requirements outside of China
No independent distributors - all sales representatives are employees of the company All sales must occur at fixed retail locations through employee sales representatives All product and sales training meetings must be held with personal acquaintances of the individual who organized the training Trainings over 5 people must register with the company and get approval first Nu Skin Executive Responsibilities within Mainland China
Attract customers Attract preferred customers Encourage preferred customers and others to apply to become a sales representative Participate in product and sales training to employed Sales Representatives All sales representatives and retail store employees are employed by Nu Skin Nu Skin Executive Responsibilities within Mainland China
Training Meetings Location –only held in a home or a public establishment –not in a hotel room No more than 5 may attend including the trainer Personal acquaintances –all cold-calling techniques strictly prohibited Duration –Meetings can last no longer than 3 hours –No more than 1 meeting per day
Training Meetings Fees –No fees can be collected for meeting attendance Content –Only In-China training presentations approved by company can be used - refer to China Business Center –Meetings should be related to: Product Training Sales Training Customer Service Company Policies
Do : Provide Critical training on – Local business model review – Local product training Training Rules Do Not: Discuss Global Compensation Plan Promote get rich scenarios Discuss future finances and retirement Talk negative about government enterprises Talk about distributor groups
Product availability in China Nu Skin Premium Scion Epoch Color by Nu Skin Pharmanex will be available in early 2005 *Details please refer to Product Catalog link
Additional Communication by China Business Center
China Business Center The best source for China related information Latest updates from China management Approved training material View China Remuneration program View product catalog Access all employee applications and forms Access retail store location information