Okanagan Workforce Connects Forum Kelowna February 27, 2007 A BETTER WAY FORWARD: PARTNERING FOR STRATEGIC PROGRESS

Okanagan Workforce Connects Forum Kelowna February 27, 2007 OVERVIEW u Overview - Michelin u The demographic opportunity u Why have a strategy? u Partnership progress u Challenges u Next areas of focus

Okanagan Workforce Connects Forum Kelowna February 27, 2007 Michelin: 75 Manufacturing Locations Worldwide

Okanagan Workforce Connects Forum Kelowna February 27, 2007 GROUP MICHELIN u 180 million tires/year u 22 million maps and guides u Over 125,000 employees u 2006 sales of $25 billion CDN

Okanagan Workforce Connects Forum Kelowna February 27, 2007 MICHELIN IN CANADA u 3 Factories in rural Nova Scotia u Marketing and Sales across Canada u Good pay, benefits, working conditions u Almost no attrition other than retirement

Okanagan Workforce Connects Forum Kelowna February 27, 2007 WHY A PARTNERSHIP? – SOME DEMOGRAPHICS IN 2003 u Total employees in NS:3400 u Average age:43 u Average service:20 years u 70% eligible to retire in next 10 years u 2007: still 50% in next 7 years

Okanagan Workforce Connects Forum Kelowna February 27, 2007 NOVA SCOTIA DEMOGRAPHICS u 13 First Nations u Aboriginal population roughly 2% of total u Fastest growing segment of Nova Scotia population

Okanagan Workforce Connects Forum Kelowna February 27, 2007 ABORIGINAL EMPLOYMENT HISTORY u Lots of effort by many people over many years u Discouraging results until we partnered with AWPI u This is the essence of why having a strategy - and partners - makes such a difference

Okanagan Workforce Connects Forum Kelowna February 27, 2007 AWPI – WHAT APPEALED TO US? u Business focused; business approach –showed up early –responded quickly; stayed in touch –listened and understood our needs u “No preferential treatment” u Long term view u Proactive

Okanagan Workforce Connects Forum Kelowna February 27, 2007 PARTNERSHIP u Signing Ceremony in Halifax November 2003 u Signatories: –AWPI (Government of Canada) –Government of NS –Union of NS Indians –Confederacy of Mainland Mi’kmaq –Michelin

Okanagan Workforce Connects Forum Kelowna February 27, 2007

PARTNERSHIP AGREEMENT u Facilitate constructive cultural relations u Enhance labour force linkages u Promote employment, retention, career development u Identify business development opportunities u Develop short and long term actions

Okanagan Workforce Connects Forum Kelowna February 27, 2007 STRATEGIC ELEMENTS u Workplace review and preparation u Occupational survey of the workforce u Procurement u Setting goals u Recruitment, retention u Career development u Advisory Council

Okanagan Workforce Connects Forum Kelowna February 27, 2007 ADVISORY COUNCIL u Members: –AWPI (Federal government) –Province of Nova Scotia »Aboriginal Affairs and now Dept. of Education –Union of Nova Scotia Indians –Confederacy of Mainland Mi’kmaq –APTEC/Native Council of Nova Scotia –Mi’kmaq Emplt. & Training Secretariat –Consultants –Service Canada (HRSDC) –Michelin

Okanagan Workforce Connects Forum Kelowna February 27, 2007 INVENTORY - OCCUPATIONS u Our partners need to be able to plan ahead u Positions in the company u Skills/education required u Pay levels u Simple u Next steps: enhanced link to recruiting and Aboriginal websites

Okanagan Workforce Connects Forum Kelowna February 27, 2007 RECRUITMENT u Michelin began recruiting early u Early network worked u More applications u Most applicants unsuccessful

Okanagan Workforce Connects Forum Kelowna February 27, 2007 WORKSHOP u Michelin’s employment process u Literacy testing u Behavioural interviewing u Scoring of applications Results u Learnings all around u Modifications to parts of the process based on feedback received u Better for all candidates

Okanagan Workforce Connects Forum Kelowna February 27, 2007 PROGRESS/CHALLENGES u 2002~ 20 applications, 1 hire u 2003:~ 40 applications, 2 hires u 2004:> 90 applications, 2 hires u 2005:> 240 applications, at least 10 hires u WSI average pass rate:69% u Aboriginal WSI pass rate:34% u 85% of Aboriginal applicants had achieved Grade 12 or higher

Okanagan Workforce Connects Forum Kelowna February 27, 2007 EDUCATION: UPGRADING PILOTS u Led and run by APTEC u Academic upgrading and workplace preparation u 8 weeks u Plant tour, literacy testing, behavioural interviewing training u Two recent programs supported by Service Canada; new program planned by CMMNS, UNSI, with NSCC

Okanagan Workforce Connects Forum Kelowna February 27, 2007 EDUCATION: OTHER PROGRESS u Department of Education involvement re: low pass rates for WSI u Excellent follow up u Exploration of TOWES u Guidance counsellors presentation and tour u Exploring options to support High School students u Mik M’aq education now to be part of Grade 10 curriculum

Okanagan Workforce Connects Forum Kelowna February 27, 2007 FURTHER RECRUITMENT AND DEVELOPMENT PROGRESS u FirstNet u network u Promotion, mentoring u Summer students u Pre-employment refresher through NS Community College u One-on-one coaching

Okanagan Workforce Connects Forum Kelowna February 27, 2007 WORKPLACE REVIEW AND PREPARATION u Comprehensive Employment Systems Review u Diversity training for all employees; extra Diversity training for leaders u Aboriginal employment overview for all senior managers u Pilot Aboriginal Awareness training conducted –HR, recruiters, some employees, leaders –All senior managers next

Okanagan Workforce Connects Forum Kelowna February 27, 2007 PROGRESS - PROCUREMENT u List of procured goods and services has been developed and shared u Member of CAMSC –generating opportunities u Working on broad dispersal of needs and opportunities

Okanagan Workforce Connects Forum Kelowna February 27, 2007 RETENTION u Low attrition, but some u EAP: some concerns, provider involved

Okanagan Workforce Connects Forum Kelowna February 27, 2007 KEY REASONS FOR PROGRESS u Having a sound and informed strategy u Commitment – partners, ourselves u Advisory Council u Sustained follow up u Willingness to step outside our boxes u Transcendence of barriers u People who care, and show it u Positive reinforcement and energy

Okanagan Workforce Connects Forum Kelowna February 27, 2007 NEXT AREAS OF FOCUS u More pre-employment preparation u Supporting enhanced education u Linking Aboriginal groups to the Michelin website for recruiting u Procurement actions to follow strategy u Further Aboriginal Awareness/workplace preparation training

Okanagan Workforce Connects Forum Kelowna February 27, 2007 LEADING THE CHANGE 1.Build many bridges; use resources like BCAWS, local leaders 2.Search out energy and passion - you cannot delegate passion 3.Visit/tour/experience 4.Speak the language - “Merit and character”

Okanagan Workforce Connects Forum Kelowna February 27, 2007 LEADING THE CHANGE 5.Help others become dissatisfied with the status quo - do your homework 6.Use “pilots” 7.Seek out enthusiastic people, regardless of title 8.Give away the credit

Okanagan Workforce Connects Forum Kelowna February 27, 2007 SUMMARY u Significant progress on many fronts u Delighted with the support we’re getting u We’re addressing core issues to build both short and long term success and sustainability u We and our partners are serious, committed, and making real headway

Okanagan Workforce Connects Forum Kelowna February 27, 2007 A BETTER WAY FORWARD! A BETTER WAY FORWARD!

Okanagan Workforce Connects Forum Kelowna February 27, 2007