A New Era for Professional Services in Mainland China Nicholas Brooke Chairman Ho ng Kong Coalition of Service Industries Ho ng Kong Coalition of Service Industries 9 June 2005

PPSPPS Pace of Economic & Infrastructural Development GDP Growth – averaged 8%+ for last ten years – at city level even higher Housing – 150 million sq.m. constructed each year FDI – likely to exceed US$60 billion in 2005

Construction Boom! 50% of the world’s cement !

PPSPPS Pace of Economic & Infrastructural Development SME’s – 27 million employing 200 million people New Foreign Funded Enterprises – averaging 20,000+ every six months New Telephone Subscribers – over 100 million in 2004

Infrastructure Shanghai

PPSPPS Pace of Economic & Infrastructural Development Scale and speed of progress represents challenge Provides opportunity to contribute added value services Combine best of local and international expertise

PPSPPS Professional Services Differentiate from technical High educational requirement Codes of Conduct / Ethics Committed to life long learning

PPSPPS Potential for Cooperation Accountants and lawyers have led the way Contrived marriages to meet regulatory requirements Now market and client driven Optimum team and most relevant best practice solution Relevance is key both in terms of local input and knowledge of best international practice

PPSPPS My Own Experience Chartered Surveyor with over 25 years experience of working in Mainland China Often described as Property Doctor Working alongside Mainland counterparts

PPSPPS Areas of Opportunity Sustainability of Cities –Market driven business plan –Differentiation –Identifying core drivers and specialisms –Business plan used to define infrastructure provision, land use allocation and to prioritise other objectives

Pudong 1990

Pudong Today

PPSPPS Areas of Opportunity Land Use Planning –Developing master/action plans which are capable of delivery –Holistic approach to implementation and management –Obtaining community buy in –Flexible and responsive to changing market circumstances

Shenzhen Master Plan Hong Kong Built up area Daya Bay Dapeng Bay Dapeng Peninsular Shenzhen 圳 Dong Guan 圳 Hui Zhou 圳

PPSPPS Areas of Opportunity Optimisation of Development –Importance of project viability –Buildability and appropriate choice of materials –Reflecting aspirations of purchaser/occupier –Effectively combining uses to maximize site potential

Beijing Projects

PPSPPS Areas of Opportunity International Valuation Standards –FDI programme contingent upon use of international standards –Need for common approach which has global relevance –Combine best of local knowledge with understanding of international practice –Crucial in Mainland China’s efforts to continue to attract FDI

International Valuation Standards Committee

PPSPPS Areas of Opportunity Affordable Housing –Worldwide issue. Ownership underpins society –Balancing market intervention and wealth creation –Need to distinguish between social and financial need –Tailor solution to reflect local circumstances

Affordable Housing

PPSPPS Conclusion Huge scope to blend the best of local and international experience New era for Mainland professionals and their international counterparts

Thank you Hong Kong Coalition Service of Industries