Asia’s Fashion Jewellery & Accessories Fair – September 2012 Exhibitor Survey Report

Survey Summary Total number of exhibitors382 Total number of collected onsite survey177 Overall onsite survey response rate46.3% Total number of online survey successfully sent out382 Total number of collected online survey23 Overall online survey response rate6% Total number of collected survey200 Total response rate 52.5%

Group Pavilions 2012 No. of People Answered: 103 No. of People Skipped: 97

2012: No. of People Answered: 188 No. of People skipped: : No. of People Answered: 146 No. of People skipped: 6 Some respondents ticked more than one option

Are you a first-time participant in this exhibition? No. of People Answered: 193 No. of People Skipped: 7 No. of People Answered: 146 No. of People Skipped: 6

How did you learn about this exhibition? 2012: No. of People Answered: 189 No. of People skipped: : No. of People Answered: 138 No. of People skipped: 14 Some respondents ticked more than one option

How did you learn about this exhibition? How did you learn about this exhibition? Advertisement: 2012: No. of People Answered: : No. of People Answered: 19

How did you learn about this exhibition? Website: 2012 No. of People Answered: No. of People Answered: 13

At UBM Asia’s exhibitions: How did you learn about this exhibition? 2012 No. of People Answered: No. of People Answered: 57

What is your major product category? Some respondents ticked more than one option. 2012: No. of People Answered: 192 No. of People skipped: : No. of People Answered: 149 No. of People skipped: 3

Which are your current (geographical) markets? 2012 No. of People Answered: 195 No. of People Skipped: No. of People Answered: 152 No. of People Skipped: 0 Some respondents ticked more than one option.

Which are your new target (geographical) markets? 2012 No. of People Answered: 180 No. of People Skipped: No. of People Answered: 145 No. of People Skipped: 7 Some respondents ticked more than one option.

2012: No. of People Answered: 192 No. of People Skipped: : No. of People Answered: 147 No. of People Skipped: 5 To what extent do you think your objectives for exhibiting in this exhibition have been achieved?

(Comparison of 2012 & 2011: “Fully achieved” + “Fairly well achieved”) 2012: No. of People Answered: 192 No. of People Skipped: : No. of People Answered: 147 No. of People Skipped: 5

In case you also exhibited at the Asia's Fashion Jewellery & Accessories Fair - September in 2011, was the amount of business conducted in US$ during the Fair or as a direct result of the Fair more or less than last year? 2012: No. of People Answered: 138 No. of People Skipped: : No. of People Answered: 117 No. of People Skipped: 35

To what extent are you satisfied with the Exhibition on the following? 2012 No. of People Answered: 186 No. of People Skipped: 14

To what extent are you satisfied with the Exhibitors on the following? (Comparison of 2012 & 2011: “Extremely satisfied” + “Quite satisfied”) 2012: No. of People Answered: 186 No. of People Skipped: : No. of People Answered: 149 No. of People Skipped: 3

Please give an overall rating for your participation in this exhibition (10 = Excellent; 1 = Very poor) 2012: No. of People Answered: 181 No. of People Skipped: : No. of People Answered: 147 No. of People Skipped: 5

How useful were the following free marketing materials / channels provided by the organiser in promoting your presence at the exhibition? No. of People Answered: 175 No. of People Skipped: 25

How useful were the following free marketing materials / channels provided by the organiser in promoting your presence at the exhibition? (Comparison of 2012 & 2011: “Extremely useful” + “Quite useful”) 2012: No. of People Answered: 175 No. of People Skipped: : No. of People Answered: 143 No. of People Skipped: 9

If you promoted your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they were. No. of People Answered: 170 No. of People Skipped: 30

If you promoted your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they were. (Comparison of 2012 & 2011: “Extremely useful” + “Quite useful”) 2012 No. of People Answered: 170 No. of People Skipped: No. of People Answered: 139 No. of People Skipped: 13

How often do you make use of the following marketing channels to promote your business? No. of People Answered: 174 No. of People Skipped: 26

How often do you make use of the following marketing channels to promote your business? (Comparison of 2012 & 2011: “All the time” + “Most of the time”) 2012: No. of People Answered: 170 No. of People Skipped: : No. of People Answered: 139 No. of People Skipped: 13

Please tick the fashion jewellery exhibition that you rate most important for your company 2012 No. of People Answered: 175 No. of People Skipped: No. of People Answered: 134 No. of People Skipped: 18 Some respondents ticked more than one option.

What are your plans for participating in this exhibition next year?