5 Dec 2012 EDITORIAL DEVELOPMENT STRATEGIES

 Improving Impact Factor  Publishing more rapidly  Beyond our borders 5 Dec 2012Kaufman Wills Fusting & Co 2 OVERVIEW

 Publish (more!) review articles  Release high-impact articles early in year  Optimize rejection rate  Lower denominator  International contributions and board  (Hot) Topical issues  Generate industry standards or guidelines  Increase discoverability / indexing  Ensure right types of content is counted in cited items  Self-cite (reasonably) 5 Dec 2012Kaufman Wills Fusting & Co 3 WAYS TO INCREASE IMPACT FACTOR

 Complete manuscript submissions  Editorial Board rotation  Reviewer incentives | report cards  Reject without (external) review  XML up front  On schedule  Negotiations with publisher | printer | online vendor 5 Dec 2012Kaufman Wills Fusting & Co 4 SPEEDING UP PUBLICATION

 hours to reviewer or rejected out of hand  2-3 weeks to first decision  3-6 weeks from acceptance to e-publication  6-8 weeks from acceptance to print publication 5 Dec 2012Kaufman Wills Fusting & Co 5 BEST PRACTICES

Regular research  /online surveys  Focus groups (at meetings)  International  Younger market  Expert (phone) interviews Benefits  Inform new or existing product development  Secure reader loyalty  Data-rich, evidence- based decision making 5 Dec 2012Kaufman Wills Fusting & Co 6 FUTURE-PROOF YOUR JOURNAL

WHY AND HOW CAN CHINA, INDIA, AND BRAZIL BEST SHAPE YOUR JOURNAL’S FUTURE AND EXPAND YOUR OPPORTUNITIES? China Readers Libraries India R&D funding Researchers Brazil Education Labor pool 1 June 2012Kaufman Wills Fusting & Co 7

Region Change World564,644788,34740% United States193,337208,6018% European Union195,897248,65627% Japan47,06849,6275% China9,06174,019717% India9,37019,917113% Brazil3,43612,306258% 1 June 2012Kaufman Wills Fusting & Co 8 SCIENCE AND ENGINEERING ARTICLES National Science Foundation, National Center for Science and Engineering Statistics, and The Patent Board TM, special tabulations (2011) from Thomson Reuters, SCI and SSCI,

1 June 2012Kaufman Wills Fusting & Co 9 SCIENCE AND ENGINEERING ARTICLES Science and Engineering Indicators: 2012 Digest l Arlington, VA (NSB ) l January 2012,

GROWTH OF SCIENTIFIC PUBLISHING IN BRAZIL

11 Source Elsevier Scopus

10/31/2011Kaufman-Wills Group, LLC RESEARCH EXPENDITURES ANNUAL RATE OF GROWTH

STM PUBLISHING MARKET BY REVENUE Source: Outsell’s Information Industry Database 2011 Revenue (P) 2011 Year on Year Growth (P)

 Chinese Ministry of Education: 8,791 Higher Education Institutes in 2009  Ringgold Database: as of October 2011, 4,840 unique records for content on mainland China, 2,205 of which are parent-level.  National Science Foundation of China: 2,464 academic education and research institutions in China are registered and qualified to apply for central government research funding.  Project 211, 113 leading universities with around 70% of key government funding CHINA: MARKET SIZE

 Seven emerging industries  Alternative energy – nuclear, wind, solar  Biotechnology – drugs and medical devices  Medical devices – Form device companies, 10 new national technology R&D centers and labs, new products  Pharmaceuticals – By 2015, more than 30 original medicines.  Establish translational medical research centers  New-generation IT – broadband, internet security, networks  High-end equipment manufacturing – aerospace and telecom  Advanced materials – rare earths and high-end semiconductors  Clean energy vehicles  Energy conservation and environmental protection CHINA: TWELFTH 5-YEAR PLAN: CULTURE MEDIA & PUBLISHING PILLAR INDUSTRY

INDIA: HIGHER EDUCATION  Government to increase spending 30%  1,000 institutions  5 dozen new planned  17 million students  16% studying science  8% of population has masters or doctorate  Higher than Japan, France, Germany, Brazil 10/31/2011Kaufman-Wills Group, LLC

 Historically little access to international journals  Institutions collectively held print-only subscriptions to only 2,500 scholarly journals in total  Typical university subscribed to < 200 journals  Many smaller institutions subscribed to < 100 journals  Today, academic journals market is $175M  $70M (40%) for electronic journals  $105M (60%) for print+online/print-only subscriptions  Factors improving access to international journals  New institutions  Growth of consortia  $35M spend  OA journals  Factors in consortia formation  To enlarge knowledge resource base, comparable to other leading institutions around the globe  To hold down escalating cost of journals  To enable system-wide integrated resource sharing 10/31/2011Kaufman-Wills Group, LLC INDIA: SUBSCRIBER UNIVERSE

Cara Kaufman Partner Kaufman Wills Fusting & Co Dec Kaufman Wills Fusting & Co Thank you