食品饮料行业 PEST 分析 — 娃哈哈营养快线 小组成员：曾文芳、蒋烨玲、刘芳、李玲 At first, Li ling will introduce political factors to you; Then, Liu fang will discuss economic factors together with you; Social factors will be introduced by Zengwenfang; Finally, Jiang ye ling will show you technological factors.

Political FACTOR Employ ment Public welfare Quality problem s

employment Twenty years accumulated to pay taxes , education and various social welfare undertakings multivariate: promoting the development of agricultural and sideline products deep processing project, accumulative total purchase value of various agricultural and sideline products reached , solve the rural population's employment question: in the Midwest, impoverished area, old revolutionary base areas, investment the northeast old industrial district, to make positive contributions to the promotion of local economic and social development.

Quality problems 1.Wahaha nutritional express revealed its black body 2.Nutrition express a dry gel WA ha ha products hurt 3.Wahaha responded nutrition express latex door event known to belong to normal phenomenon 4.Wahaha nutritional express in gel door 11 kinds of additives contents suspected 5.Wahaha nutritional express and other drinks containing milk was excessive additives

public welfare In the company's chairman and general manager Zong Qinghou drive, always carry forward the group company mission and vision extension of the "industry serve the country, benefiting the society, let love omnipresent" concept of public welfare, actively participate in various social welfare undertakings, focusing on supporting education, relief aid, concerned about the social vulnerable groups, school belonging and other key work, Wow ha ha has accumulated total funding social welfare has been as high as yuan.

娃哈哈营养快线（ Nutrition Express) Economy Factors Policy Factors Technology Factors Social Factors

Analysis of economical factors 1.China national economy keeps growth in the thirty years of reform and opening up, and comprehensive strength and international influence change from weakness to strength. Statistics show that the annual average incomes of GDP have grew by 9.8%. The gross national production maintained stable and rapid development in Since 2007,the price of agricultural products has rose, and the level of residents’ consumption structure has continued to grow; the standard of life has improved and people have attached more importance to nutrition balance.

8 3. Since 2004, economic growth has speeded up, the primary industry and tertiary industry continued to develop, consumption market has been expanding. 4. As economic growth,there are many opportunities of employment,the rate of unemployment has declined, many laid-off workers re-employed. The people’ incomes improved purchasing power. 5. The demand of beverage industry has increased. Analysis of economical factors

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S ocial R esponsibility ----Honours List The top ten outstanding employer brand enterprises in mainland China Comprehensive well-off Chinese ten big contribution to the enterprise Zhejiang province Charity Award China's most respected enterprises" FIRST SECOND THIRD FORTH

供应者讨 价还价 买方讨价 还 价 行业中现有的 企业竞争 Analysis of theindustry andsocialenvironment

The Eihgt Flavors Of Nutrition Express

The social environment of competition In 2005, Wahaha nutritional express out into the market level, "pure fruit juice flavoring concentrated milk, 15 kinds of nutrients in one step!" Selling appeal to urbanite the pace of modern life, a listing has won many consumers love. In 2007, nutrition express to achieve sales of about yuan, each month to become the first brand in the market fully deserve to amazing sold millions of box. Nutrition express as a new product of Wahaha Li Peng, also has the very big development space, Wahaha should vigorously develop.

Technology Nutrition Express is the main drinking product of WaHaha.It’s technology is very advanced and safe.

Details The milk source is strictly inspected so as to ensure food safety. As fine as a spider's web, smooth operator marketing network, to ensure the Wahaha products in the factory for a week Within the rapidly spread into more than outlets all over the country, and to come into consumers. Wahaha Group through the ISO9001 international quality system certification and also Wahaha successfully identified through the thirteenth batch of national enterprise technology center.

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