Brand Image Tracker (BIT) Global Summary & Comparison Charts 2Q08.

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Presentation transcript:

Brand Image Tracker (BIT) Global Summary & Comparison Charts 2Q08

2Q08 KFC Brand Awareness Brand Image Tracker Global Summary 2Q08 9-Oct-08 Total QSR Users

2Q08 KFC Brand Awareness – Top of Mind Indonesia Jamaica Malaysia Mexico South Africa Trinidad Mauritius Australia Russia Bulgaria Korea Canada Kuwait Costa Rica New Zealand Germany Puerto Rico Greece Singapore Honduras Taiwan Hong Kong UK Japan Philippines Win Tie Lose DeclineNo changeImprove Change vs. Year Ago Gap vs. McDonald’s All Aware Brand Image Tracker Global Summary 2Q08 9-Oct-08

2Q08 KFC Brand Usage All Aware Brand Image Tracker Global Summary 2Q08 9-Oct-08 Note: Data in some market is scaled to 100%.

2Q08 KFC Brand Usage Jamaica Mexico Russia Bahamas Indonesia Malaysia Mauritius South Africa Trinidad KuwaitCosta Rica Korea Australia New Zealand Bulgaria Puerto Rico Germany Singapore Honduras Taiwan Hong Kong Canada Greece Japan Philippines UK Win Tie Lose DeclineNo changeImprove Change vs. Year Ago Gap vs. McDonald’s Past 3 Month Users Brand Image Tracker Global Summary 2Q08 9-Oct-08

2Q08 KFC Visit Frequency Past 3 Month Users – Average Visits in Past 3 Months Brand Image Tracker Global Summary 2Q08 9-Oct-08

Win Tie Lose 2Q08 KFC Visit Frequency Brand Image Tracker Global Summary 2Q08 9-Oct-08

2Q08 KFC User Frequency Past 3 Month Users Brand Image Tracker Global Summary 2Q08 9-Oct-08

2Q08 KFC User Loyalty Past 3 Month Users – KFC Share* *KFC share of all KFC user visits to both KFC and McDonalds Brand Image Tracker Global Summary 2Q08 9-Oct-08

2Q08 KFC User Loyalty – Change vs. Year Ago Past 3 Month Users – KFC Share* *KFC share of all KFC user visits to both KFC and McDonalds Brand Image Tracker Global Summary 2Q08 9-Oct-08

2Q08 KFC Brand Equity vs. McDonald’s All Brand Aware Brand Image Tracker Global Summary 2Q08 9-Oct-08

2Q08 KFC Brand Equity vs. Year Ago All Brand Aware Brand Image Tracker Global Summary 2Q08 9-Oct-08

2Q08 KFC Brand Equity vs. McDonald’s All Aware Brand Image Tracker Global Summary 2Q08 9-Oct-08

2Q08 KFC Brand Equity vs. Year Ago All Aware Brand Image Tracker Global Summary 2Q08 9-Oct-08

Win Tie Lose 2Q08 KFC Brand Equity - Taste Brand Image Tracker Global Summary 2Q08 9-Oct-08

2Q08 Food Taste Bulgaria Mauritius Australia Japan Bahamas Mexico Canada South Africa Costa Rica Trinidad Indonesia Philippines Korea Malaysia Germany Hong Kong Puerto Rico Taiwan Honduras New Zealand Russia Kuwait Singapore UK Jamaica Win Tie Lose DeclineNo changeImprove Change vs. Year Ago Gap vs. McDonald’s All Aware Brand Image Tracker Global Summary 2Q08 9-Oct-08

Win Tie Lose 2Q08 KFC Brand Equity - Taste Brand Image Tracker Global Summary 2Q08 9-Oct-08

2Q08 Food Taste Mauritius Australia Japan Bulgaria Mexico Canada Philippines Costa Rica South Africa Indonesia Trinidad Hong Kong Malaysia UK Bahamas Germany Honduras Korea Puerto Rico Singapore Taiwan New Zealand Russia KuwaitJamaica Win Tie Lose DeclineNo changeImprove Change vs. Year Ago Gap vs. McDonald’s Past 3 Month Users Brand Image Tracker Global Summary 2Q08 9-Oct-08

Win Tie Lose 2Q08 KFC Brand Equity – Value Brand Image Tracker Global Summary 2Q08 9-Oct-08

2Q08 Value for the Money All Aware Indonesia Mauritius Mexico South Africa Bulgaria Costa Rica Malaysia Bahamas Puerto Rico Germany Russia Hong Kong Singapore Korea Trinidad Honduras Philippines Australia Canada Jamaica Japan Kuwait UK New Zealand Win Tie Lose DeclineNo changeImprove Gap vs. McDonald’s Brand Image Tracker Global Summary 2Q08 9-Oct-08

2Q08 Favorite QSR All Aware Brand Image Tracker Global Summary 2Q08 9-Oct-08