James “Logan” Howlett Born with abilities Realized when he killed Thomas Logan for killing his father, John Howlett Powers Regenerative Healing Facto.

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Presentation transcript:

James “Logan” Howlett Born with abilities Realized when he killed Thomas Logan for killing his father, John Howlett Powers Regenerative Healing Facto (Accelerated healing) Immunity to disease, poisons and drugs Superhuman senses, strength, stamina, agility, reflexes, Delayed Aging Member of “X-men"

Bone Claws Most well known aspect six retractable 12-inch long bone claws Can release claws through knuckles

Weaknesses Muramasa Blade- Blade that can dramatically decrease Wolverine’s superhuman healing ability. Sense of hearing can be taken advantage of by making loud noises. Severe Spinal injury can hurt him

Demographics Male Born in 1882 Height: 5’3” Weight: 300 lbs (metal weighs 105 lbs) Privately tutored as child Divorced (Had married Itsu) Geographics Location: Alberta, Canada

Psychographics Loner Strong sense of personal honor Animal-like Fearless, brave, dangerous Trusts few people How am I similar/different? No claws or superpowers Not as dangerous or fearless Rights Owned by Marvel Worldwide, Inc.

Previous Marketing Positive light- fights bad people Film- main character in “X-men” Video games

Future Marketing New Product- “Wolverine Knives” Knives that attach to the hand Allows families to have fun at the dinner table Fast and easy cutting of food Geographic- anywhere the comic has been sold Psychographics- Like comic books/films Dangerous/takes risks Demographics Male Young Any race, location, or economic status

Target Audience The target audience of this product would be primarily young males of any race, location or economic status who are fans of comic books. The product appeals to the children so they can convince their parents to buy it. The product would also target chefs who could use it to dice six times the amount of vegetables very fast without having to hold the knife.

Marketing the Product Spokesperson: Brian Dawkins (nickname is Weapon X)