GENERAL SESSION: How to Write Hotel Descriptions for GDS's & Travelers Karen Leff, CWTSatoTravel Kindall Farwell, FedRooms

YOU TELL US… WHICH WOULD YOU CHOOSE?

6 CWTSATO GOVERNMENT RATE USD GUAR /C-4P TTL TAX APPROX. TOTAL PRICE USD INCLUDES TAXES AND SURCHARGES EXCLUDES INCIDENTALS 2 QN MOBILITY/HEARING ACCESSIBLE W/ BATHTUB VIS FIREALRM/DOOR/PHN ALRT 1 CWTSATO TRAVEL GOVERNMENT USD GUAR /C-4P C TTL TAX 9.79 APPROX. TOTAL PRICE USD INCLUDES TAX EXCLUDES INCIDENTALS 2 DOUBLE BEDS /BRKFST/4P CANCEL/FIT CNTR /PARKING FREE/NON SMOKING ROOM

Agent-focusedTraveler-focused

TIP: Give travelers what they want

2 FEDROOMS USD GUAR /C-6P ‡ MD« TTL TAX ‡ APPROX. TOTAL PRICE USD INCLUDES TAXES AND SURCHARGES EXCLUDES INCIDENTALS 1 KING BED STUDY W/SOFABED NONSMOKING 32 IN FLAT TV-WORK AREA-LAPDESK-CRVD SHWR ROD …don’t forget to tell them

TIP: Highlight your best features

7 CWTSATO GOVERNMENT RATE USD GUAR /C-4P TTL TAX APPROX. TOTAL PRICE USD INCLUDES TAXES AND SURCHARGES EXCLUDES INCIDENTALS 1 KING BED COMP WIFI- BED WITH ADJUSTABLE FIRMNESS DIAL

TIP: Be clear & concise

1 SATO TRAVEL USD GUAR /C-4P C TTL TAX APPROX. TOTAL PRICE USD INCLUDES TAX 2 QUEEN BEDS NONSMOKING YOU CAN SURF THE NET ANYTIME VIA FREE HIGH SPEED ACCESS. THE 32 INCH HDTV COMES WITH HBO AND

TIP: Pay attention to character limit

1 SATO TRAVEL COMPLIMENTARY HOT USD GUAR /C-6P C TTL TAX APPROX. TOTAL PRICE USD INCLUDES TAX BREAKFAST FOR 1. FREE INTERNET AND PARKING. KING BED STANDARD NONSMOKING OUR KING BED GUEST ROOMS WERE

TIP: Make sure it’s appropriate

8 GOVERNMENT ROMANCE USD GUAR /C-24H TTL TAX APPROX. TOTAL PRICE USD INCLUDES TAXES AND SURCHARGES EXCLUDES INCIDENTALS 2 ROOM EXECUTIVE SUITE-1 KING BED- NONSMOKING LARGER STE-TABLE FOR 8-HI SPEED AVAIL- SOFABED

TIP: Watch out for acronyms

TIP: Tell agents your rate is commissionable

1 FEDROOMS USD GUAR /C-6P C TTL TAX APPROX. TOTAL PRICE USD INCLUDES TAX 2 SATO TRAVEL USD GUAR /C-6P C TTL TAX APPROX. TOTAL PRICE USD INCLUDES TAX

TIP: Tell agents your location

LOCATED JUST ONE MILE OFF INTERSTATE 495 THIS JEWEL WILL GAIN YOU CONVENIENT ACCESS TO HISTORIC WASHINGTON DC/SIX FLAGS AMERICA THEME PARK/ FEDEX FIELD AND ANDREWS AIR FORCE BASE JUST TO NAME A FEW. IF YOU NEED TRANSPORATION TO THE METRO STATION OUR DAILY SHUTTLE WILL TAKE YOU THERE AND PICK YOU UP COMPLIMENTS OF THE HOTEL

TIP: Show agents your FEMA approved

US GOVERNMENT SAFETY/FIRE APPROVED

FOLLOW THEIR LEAD…

1 CWTSATO TRAVEL GOVERNMENT USD GUAR /C- 4P C TTL TAX APPROX. TOTAL PRICE USD INCLUDES TAX EXCLUDES INCIDENTALS 1 QUEEN BED /HSIA FREE/BRKFST/4P CANCEL /FIT CNTR/NO SMOKING/COMPUTER HOOKUP/HBO 2 SATO CXL DOM 4P INTL 24HR 79.00USD 4PM /C-4P C ‡ TTL TAX ‡ APPROX. TOTAL PRICE USD INCLUDES TAXES AND SURCHARGES 2 DOUBLE BEDS NON SMOKING ROOM WITH FREE CONTINENTAL BREAKFAST, FREE WI-FI

QUESTIONS? THANK YOU!