PERFECT FOR TRAVEL GUIDES & TRAVEL AGENTS SELLING A TRIP Informative & Persuasive Styles of Writing.

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Presentation transcript:

PERFECT FOR TRAVEL GUIDES & TRAVEL AGENTS SELLING A TRIP Informative & Persuasive Styles of Writing

InformativeStyle (language of travel guides) Stick to facts Uses reporter language (good level) Presents information Creates knowledge – not emotion Make sure you don’t copy your words from the internet or books!

InformativeStyle (language of travel guides) “If you visit Rome, you must stop by the ancient coliseum, the home of the famous gladiator battles. Between 500 BC and 300 AD the coliseum held weekly entertainment for Rome’s 700,000 citizens – a bloody fight to the death for massive men and fierce animals.”

PersuasiveStyle (language of travel agents/advertising) Try to convince the reader that your place is the best, the right choice for your holiday Use convincing reasons/ examples that make your argument seem true Use strong language (action verbs, adjectives)

PersuasiveStyle (language of travel agents/advertising) Use convincing reasons/examples that make your argument seem true: “Rome has very well-preserved ancient ruins, and for hundreds of years has been one of the world’s most visited cities, especially for fans of ancient history.”

PersuasiveStyle (language of travel agents/advertising) Use strong language 1) Positive ACTION VERBS (what will your great travel place do for you? “Rome will impress you, delight your eyes and free your imagination.”

PersuasiveStyle (language of travel agents/advertising) Use strong language 1) Positive adjectives & description (why is your place so great – for the 6 senses?) “Rome is a jewel, a center of wisdom and culture, a colossus among cities. It is magnificent and forever memorable.”