© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. AppPulse mobile Get insights of your mobile apps

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2 What customers expect SimplicitySpeedContext

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3 Example: Starbucks Revenue Loyalty Source: starbucks.com

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4 What companies expect RevenueCustomer ExperienceBrand Reputation

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5 Starbucks Source: Forrester Research Source: starbucks.com

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 6 Development is just the visible part! Market Studies Consulting Marketing Testing Maintenance Development Staffing

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7 Which experience do you really offer?

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 8 Which metrics do you track? Ratings Performance Comments Revenue

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 9 What are the trends? Number of users Number of defectsResponse time OS and ModelsNumber of crashes

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 10 Don’t know?

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Solution

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. AppPulse Mobile Mobile Experience First!

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 13 FunDex: your Fun Index PerformanceStability UsageUtilization NOTE: all product views are illustrations and might not represent actual product screen shots.

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 14 KPIs UI Performance: Response Time % of actions above SLA UI Response Time # of actions per users OS and OS Versions Device Models Stability: Crashes per actions # of crashes # of impacted users Crashes per source % of crashes per model, per OS Network errors* Mobile Utilization: Battery consumption* Memory consumption* Usages: # of abandoned users* Average users* Most popular actions* Most common flows* *Not available in Beta

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 15 Understand the overall performance

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 16 Target your customers profiles

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 17 Capture actual usage

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 18 Analyze true performance

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 19 Track stability NOTE: all product views are illustrations and might not represent actual product screen shots.

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 20 Improve quality NOTE: all product views are illustrations and might not represent actual product screen shots.

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Demo

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 22 Benefits True Experience Stability Trends Advanced Diagnotics Users Typology Tagless / Codeless

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 23 Résultats Adapter votre stratégie de test Segmenter vos offres Partager les données avec le marketing Collaborer avec les Dev’ Contrôler la qualité Suivre la performance Mesurer le taux d’adoption

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 24 One suite logically mobile complete Develop  Technical policy  Development  Source & set up dev environment Requirements  User stories  User experience  Product Backlog Functional Performance Security Automation Simulate Test Agile Manager Application Lifecycle Management UFT Mobile Network Virtualization Service Virtualization Anywhere Fortify Mobile Performance Stability Usage Consomption Monitor AppPulse Mobile Business Service Management

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Register At:

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Thank you

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 27 Technical Architecture Mobile Device Customer Application Server HP PRONQ SaaS Platform Customer Data Center HP Data Center Carrier Network #AppPulse PrivateKey App Data (HTTP(s)) HP AppPulse Data (HTTPS) Only: UI Response Time Collected Data Average Bandwidth = x Kb/s Average Data Consumption = x Mo