Interactive Brand Development supported by Mission Critical Systems

AGENDA n Cognitive Background n Cognitive Approach n Cognitive Competitive Advantage n Customer-Centric Design n Basic Platform Overview n Cognitive Platforms supporting Real World Solutions n Summary n Q&A?

Established 1995 Specialist Interactive Agency Experienced professionals n R&D focus Blue chip client base n Vodafone, Govt, Unilever, Vichy, Sky, GSK Long term client partnerships Sophisticated Systems n CRM ; Database n e-Commerce ; Loyalty History of delivery n Successful Projects n Award Winning COGNITIVE BACKGROUND

BRAND INTERACTIVITY (The Intelligent / Living Brand) TECHNOLOGY SOLUTIONS PROJECTDELIVERYPROJECTDELIVERY USABILITY & INTERFACE DESIGN SOLUTIONS THE COGNITIVE APPROACH

INTEGRATED TEAM IMPACT & STICKINESS THE COGNITIVE ADVANTAGE n Technical specification perspective n Creative concept perspective Crossover team delivers engaging and intuitive campaigns n Consumer Mindshare n Unique experiences PLATFORM READY n Speedy deployment n Low risk FOCUS ON GOALS n Protect investment n Time sensitive projects

n Clean design philosophy and an experienced approach n Customer-centric. ISO (Human-Centred Design Process) n Measurement of the effectiveness of design using information-ink ratio. The higher the ratio the more likely it is that a design is effective n Interactive system has goals: desired user outcomes and business objectives. Cognitive ensures that all elements have a constructive purpose n Management of desired user outcomes through clean and direct user flow. Users' attention is a finite resource n Testing using personas CUSTOMER-CENTRIC DESIGN

n Project Objectives; Analysis n Specification / Requirements n Prototype Development n Testing n Feedback n Ready? n Go Live n Evolution THE COGNITIVE PROCESS

KEY PERFORMANCE INDICATORS Identified with key stakeholders using SMART model n Specific n Measurable n Achievable n Realistic n Timely They result in n Campaign metrics n Business metrics

PLATFORM OVERVIEW Emerging Media CRM Systems Media Servers Database Servers Interactive Media The Intelligent Brand

n Digital Strategy & Media Planning n Website Design & Development n Database Development & Management n CRM Activity n , viral, ezines, (m)blogging, broadcast n Loyalty Systems n Online Advertising n Accessibility / Usability / Compliance DIGITAL MEDIA EXPERIENCE

REAL WORLD EXAMPLES The following represents a small sample of project and campaign deliverables completed by Cognitive over the past couple of years

Interactive Design & Development Client: Vodafone | Media: Web, , Mobile

Interactive Design & Development Client: Vodafone & Sony Ericsson | Media: Web, , Mobile

Brand Website Client: Unilever - Lyons Tea | Media: Web,

Interactive Computer Based Training Client: Vodafone | Media: Web, Rich Media Training

Interactive Computer Based Training Client: Vodafone | Media: Web, Rich Media Training

Brand Website Client: Vichy | Media: Web

Pharmacy Locator Client: Vichy | Media: Web,

Social Network Development Client: Vodafone / Media: Web,

Loyalty System Client: Vodafone | Media: Web, , Mobile

Loyalty System contd. Client: Vodafone | Media: Web, , Mobile

Interactive Greeting – Viral Client: Vodafone | Media: Web Application,

Interactive Greeting / Viral contd. Examples from over 100K greetings sent by consumers Client: Vodafone | Media: Web Application,

Brand Website Client: Unilever | Media: Web,

Brand Website contd. Client: Unilever | Media: Web,

CRM, Loyalty System, Online coupon generation Client: Unilever | Media: Web,

Consumer Recruitment, Kiosk, e-Commerce Client: Vodafone | Media: Web,

Design, Development, and Broadcast Client: Vodafone & RTE Mentor / Media:

Design, Development, and Broadcast Client: Terroirs | Media:

Design, Development, and Broadcast Client: Vodafone | Media:

Website / Online Competition Client: Vodafone | Media: Web

Design, Development, and Broadcast Client: Vodafone | Media:

Promotional Website Client: Vodafone & Universal Music | Media: Web Application, Widgets, , Banners

Promotional Website – widgets connecting MySpace social network Client: Vodafone & Universal Music | Media: Web Applications, Widgets, , Banners

Banner Creative samples from different campaigns Client: Vodafone | Media: Online Advertising

Summary Creativity & Technology Fast Turnarounds Multi-Project Capability Multi-Digital Channels Interactive Media & Mission Critical Experience REQUIREMENTS: DELIVERS: Integrated Team Ready Platforms Agile Dev. + Process Mgt. CRM / Broadcast / Banner History of Successful Projects

Q&A?