Partner Advisors Capabilities Overview February 2013 This document was prepared by, and is the copyrighted material of, Partner Advisors LLC. Payment Strategy.

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Presentation transcript:

Partner Advisors Capabilities Overview February 2013 This document was prepared by, and is the copyrighted material of, Partner Advisors LLC. Payment Strategy ∙ Contract Negotiation ∙ Program Marketing Revenue Optimization ∙ Product Development

2 Founded in 2002, with offices in Wellesley, Massachusetts. PA has over 50 program partners across the cobrand, financial institution, college/university and membership marketplace. Our partner base represents 3 million credit card holders with $15B in annual spend; 1.2 million deposit accounts with deposit balances of $6.5B; over $100 million of mortgage and other secured loans; and over $325 million in annual partner compensation and rewards funding. In aggregate, PA clients represent a marketing universe of over 140 million individuals. All PA personnel come from the financial services industry and have been involved in hundreds of partnership programs. We now apply our experience, insight and know-how to provide value to our partners and their programs. Areas of expertise: Advisory Background Cobranded and Affinity Payment Products Cobrand Credit & Charge Cards Small Business Credit & Charge Cards Traditional Debit & Decoupled Debit Reloadable/Open Loop Prepaid Cards Banking & Wealth Management Demand Deposit/Checking Accounts CD & Money Market Programs Goal-based Savings & Investment Programs Wealth Management Services Mortgage and Lending Programs Rewards Programs Reward Program Strategy & Development Value Proposition Strategy Merchant Funded Rewards Networks Discount Programs Insurance & Fee-Based Services Insurance (Auto, Home, Term Life) ID Protection Programs Other Specialized Products

3 Partnership Clients corporate membership colleges & universities United States Naval Academy

4 4 Our Advisory Process Our approach to constructing and managing partnership programs is: Unique in the industry Enables the program partner to achieve its own strategic and financial goals Focuses on the end-customer experience and value Drives program growth throughout the partnership life cycle 1.Define a financial services program strategy with unique solution packages for various segments within a consumer base and leveraging key marketing channels; 2.Source best-in-class providers to offer the most comprehensive and well-suited products per target market; 3.Structure the deal terms to align with overall partnership goals, and; 4.Optimize program performance on an ongoing basis, develop and source new marketing channels, and continuously investigate new products. Define Source Structure Optimize We manage sponsored financial service programs through an ongoing process:

5 Partner Advisors Added Value In addition to our process, there are other services that we provide to support our partner’s program needs: Product Development  Product and rewards strategy  Loyalty program development  Program benchmarking  Financial modeling Partner Benefits  Significant increases in program compensation and annual program earnings  Cost reduction  Reduced exposure to risks and costs associated with programs  More effective use of “owned” partner marketing channels  Product cross sell training and integration into new customer experience  More effective use of purchasing behavior information  Increased penetration and persistency  Program differentiation  Increased engagement  Drive brand awareness and “front of wallet” usage Compensation & Deal Development  Opportunity assessment  Contract negotiation  Counsel support  Portfolio valuation and sale  Industry intelligence Marketing & Loyalty  Program marketing plans  Digital & social media management  Cross sell assessment and strategy  Marketplace research  Channel optimization & training programs

6 Financial Product Provider Network Our clients benefit from Partner Advisors’ unconflicted relationships with product providers.

Endorsements 4,500 Stores $3.5 billion in revenue (corporate) 20 million ACE Rewards members PA designed, structured, and have grown the new ACE Rewards VISA card since its 2008 launch (US Bank) “Partner Advisors has remained a key member of the Ace Rewards team after the launch of the VISA cobrand program. They provide critical program and product development leadership that we wouldn’t have had without them. By combining their industry knowledge, understanding of Ace customers, Ace stores, and the industry we are in a better position than if we managed the program by ourselves.” Jody Allen, 1:1 Marketing Channels, Ace Hardware, January 2013

Endorsements 122 Stores $1.8 billion in revenue 4.7 million REI Cooperative members PA led restructuring with US Bank via program redefinition and a comprehensive RFP process PA continues to help REI restructure its core loyalty program “Partner Advisors (PA) proved to be a valuable partner for REI as we sought to understand the value of our co-brand portfolio. It was really important for us to gain a market perspective of the co-brand landscape and how the REI portfolio benchmarked within that space. The PA team demonstrated a broad knowledge base of the payments industry and their approach was unique because they were very involved but they maintained their objectivity so that decisions were grounded in analytics and made without emotion. PA demonstrated competency in every area of the valuation process from financial modeling and legal compliance to portfolio management and strategic planning.” Alisa Jackson, Loyalty Marketing, REI, January 2013

Endorsements 52 Properties $8.8 billion in revenue 8.6 million active Total Rewards members (46 million total) PA redesigned card program within industry leading loyalty “Total Rewards” program PA moved program to a new issuer with 2013 launch date “Partner Advisors did an extraordinary job helping Caesars find the right partner and deal structure for the new Total Rewards co-brand credit card. Their insight, professionalism and dedication to our strategic objectives have surpassed my already-high expectations. I would be happy to speak with anyone considering Partner Advisors.” Joshua Kanter, SVP Revenue Acceleration, Caesars Entertainment, January 2013

10 Broad Financial Services Experience PA clients offer insurance, high yield deposits, merchant processing, insurance, and other financial services. PA provides directly relevant expertise to drive much more value from these programs. Co-brand Debit and Prepaid Programs Multiple projects including largest prepaid strategy and RFP in 2012 “Green Banking” Offer and Gift Card Expansion Debit 2.0 (multiple projects) Banking and Deposit Programs PA structured the largest third party CD/MM program Comprehensive direct banking and mortgage strategy, product design, and implementation Self issuance and bank charter evaluation Insurance (P&C and Life) Single endorsement program structuring and RFPs Multi-carrier marketplace and quote engine development Comprehensive Financial Services Marketplaces Multiple client projects to evaluate customer engagement and financials Proprietary development effort (Cinch Financial) for white label implementation