2014 Intel ISEF Educator Academy Los Angeles, CA Presenters Name Title / Position Organization Month, Day 2014 Cora Beth Abel Executive Director, Massachusetts State Science & Engineering Fair (MSSEF) May, 2014

“Tell Your Science Fair Story” Through Students, Teachers, Judges, School Leaders & Parents Creating Videos & Training Materials to Educate and Inspire Greater Participation in Science Fair Programs Title / Position Organization Month, Day © 2014 Massachusetts State Science & Engineering Fair, Inc. (MSSEF)

“Science Fair Shorts” Title / Position Organization Month, Day © 2014 Massachusetts State Science & Engineering Fair, Inc. (MSSEF)

4 “Science Fair Shorts” Challenges Experienced Production Team on a low budget Shoot all in 2 days Complex team project Successes: On Camera Talent In-House Talent Productions highly valued for education/training & public awareness

5 “Science Fair Shorts” It takes a village… On Camera Narration: Mish Michaels, Boston TV meteorologist & MSSEF Board Member Production Team: Carrie Schluter, MSSEF Project Director Neale Kershaw, Producer Bob Goodale, Videographer and Editor, and Steve Arcardi, Atlantic Production Group Consulting Advisor: Paula Golden, Broadcom Foundation. Students, Educators & School Leaders Interviewed at: Mass Academy of Math & Science Douglas Middle School Concord Carlise High School Marlborough High Schools East Boston High School Script/Concept: MSSEF Staff & Board Major Sponsors: Broadcom Foundation, Linde Foundation

6 Tell Your Science Fair Story! Getting Started © 2014 Massachusetts State Science & Engineering Fair, Inc. (MSSEF) What are your goals? Vision & purpose Measurable objectives What are your “memorable” messages? Who is the target audience? What are your 3-5 most important ideas to convey? Who can best convey these ideas & why? What’s a storyboard and why use one? Organization of images to pre-visualize a sequence, or to test or draft a strategy for persuasion Developed by Walt Disney Studios in the 1930s for film Used today in business for advertising & social media campaigns, and presentations to persuade.

7 Vision: What are your prioritized goals? MSSEF’s Goals for “Science Fair Shorts” Training & Public Awareness Teacher Resource School Buy-in Sponsorship Judge Recruitment “Show young people that science can be cool!” - President Obama Inventing a Better Back Brace Middle School Researchers!

8 Vision & Target Audiences What matters most for each stakeholder group? Students, Teachers, Judges, Parents & Community, School Leadership, Sponsors Prioritize these ideas for each group Who can best convey the message? MSSEF’s initial criteria for students: Personable and well-spoken Inclusive – gender, grade, ethnicity, school setting Research topic -- relevant and accessible Intriguing personal story behind the project Sense of humor

9 Measurable Objectives Examples: Complete videos on schedule Online viewings: __#__ hits in ____ months. Increase the # of: Teachers and schools that offer a Science Fair program Students who want a science fair in their school (survey) Students that participate in science fairs in schools and regionally Judges who gain a greater understanding of the larger science fair process Sponsors who support your Fair!

10 Memorable Messaging MSSEF Key Message: Science Fair VALUE Teachers, Mentors & Judges: Independent research is an exciting way to learn STEM. Parents & School Leadership: Our children gain essential skills and tools for career success. Students: Through “Real- world” research & innovation, I can make the world a better place!

11 Memorable Messaging An irresistible personal story “I had more faith in myself not only to do science research and [design a better back brace], but I accepted who I am. Even though my back was deformed and I’m a little different, so is everybody. Now I know I did something good.” Visual, audio & graphic elements reinforce each other Selected quotes represent larger concepts “The most important thing [about doing my science fair project] was thinking on my own. I’ve never really done that before. All my classroom experiences were just memorizing things and repeating them back on the quiz.”

12 Leverage the “Science Fair Shorts” Create an Add-on to Tell Your Local Story Ownership Matters! “I’d done science projects before, but that was basically talking about what other people had done and found out -- but this was different -- …it was talking about my work!

13 Storyboarding Organization of images to pre-visualize a project, or to test or draft a strategy for persuasion The Story Line – A Logical Sequence Digital Tools include Word Storyboard TemplateWord Storyboard Template “Hook” or Attention Grabber    Transition: Lead-in to next Action or Idea #2 Describe the Action or Idea #1 Images & Quotes that support the Idea

14 Storyboarding 1. Attention Grabber 2. Describe the Action For each idea: pics, narration/script & audio (voice, music, etc.) “As a young child, I had to wear a back brace… and it was a stressful time.. It was uncomfortable… and I was not happy about being deformed.. I never told anyone about it… As senior, for her Science Fair project, Ingrid decided to build a better brace!

15 Storyboarding 4. Transition 3. Narration & Quotes that support the action/idea “For the first time in my life I worked on something big and I was successful!” “Similar success stories can be heard around the world… - Narrator: TV Meteorologist Mish Michaels

16 Develop a Production Action Plan Storyboard Logistics: Who, when & where to interview On-camera talent for narration Legal permissions Timeline for Production Budget & Fundraising – Opportunities for Sponsor Recognition Editing, Feedback & Editing

17 Be Part of the MSSEF’s 4 th Video in “Science Fair Shorts” us up to ten 30-sec videos with permission slips to Tell us: who, when, where and why? Thanks! MSSEF seeks footage taken by students, teachers and parents! Capture engaging moments in a student’s experience with science and engineering practices -- moments that aren’t easily conveyed in formal interviews and “shoots” -- everything from the challenge of identifying an investigable question to discovering first-hand that failure is also often an opportunity.

18 ShopTalk Handouts Word doc for Storyboards Production Action Plan Worksheet Sample Permission Slips Information about the Curious Minds Initiative (CMI) partnership & funding model.

Curious Minds Initiative(CMI)  Tools & Resources for Schools, Students & Teachers  Professional Development for STEM Teachers  Program Improvement based on Evidence  Support “Next Generation” Science Standards © 2014 Massachusetts State Science & Engineering Fair, Inc. (MSSEF) GOAL: 35% Increase School Participation in MA Science Fairs by 35% Over 5 years RESULTS: 36% Up 36% after 5 years 250+ teachers in CMI PD $1.9M+ raised Grants to 30+ CMI schools Impact 50,000+ students/year Learn more at:

3 CMI Courses = 3 Steps to Great Science Fairs! Inquiry  Project-based Science  Science Fairs Complete all 3 CMI Courses to earn the STEM Certificate in Science & Engineering Practices

“Tell Your Science Fair Story” 21 Thank You for Your Participation in this Shop Talk! Cora Beth Abel, MSSEF Executive Director © 2014 Massachusetts State Science & Engineering Fair, Inc. (MSSEF)

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