Midwives, Mosquitos & Marijuana A Few Social Media Use Cases ARIZONA DEPARTMENT OF HEALTH SERVICES #NAPHSIS 2013.

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Presentation transcript:

Midwives, Mosquitos & Marijuana A Few Social Media Use Cases ARIZONA DEPARTMENT OF HEALTH SERVICES #NAPHSIS 2013

(adjective) \ ˈ sō-shəl\ : of or relating to human society, the interaction of the individual and the group, or the welfare of human beings as members of society SO.CIAL ADHS Social Media Why social? Reach audience where they choose to be Influencer & thought leader Make meaningful connections

Broad range of topics Medical Marijuana Program Midwifery Rulemaking

ROI brand advocates have a plan amplifiers tools engagement be human use trending real speak listen no fear ADHS Social Media

Listen Find where our online community members are & listen to what they’re talking about ADHS Social Media

Be human Use real speak, not government speak ADHS Social Media

Staphylococcus aureus, Salmonella, Clostridium perfringens, Campylobacter, Listeria monocytogenes, along with several other bacteria are the cause of most food borne illness. Proper food handling is vital to preventing illness. Be food safe this Memorial Day weekend! Don't let food sit out more than 2 hours & refrigerate leftovers immediately. ADHS Social Media

Have a plan Our overall communication schedule guides our social messaging; coordinated with other/traditional media ADHS Social Media

Use trending Watch trending & use to amplify (only) where it makes sense ADHS Social Media

Brand advovates Identify those willing to share our message & partner with them around social campaigns ADHS Social Media

Engagement Share what is relevant to our online audience; not everything works for social ADHS Social Media

No fear Don’t fear negative feedback; use it as opportunity to engage & share more ADHS Social Media

ROI Return on Influence Determine goals & measures of success Warm metrics ADHS Social Media

Some trial & error, but not expansion for sake of expansion

Blogs ADHS Social Media

Responsive Growth of mobile 5 blogs & counting

directorsblog.health.azdhs.gov ADHS Social Media Culture of transparency Backstory, process & motivations

directorsblog.health.azdhs.gov ADHS Social Media May 2010 November 2010 PASSAGE OF AZ MEDICAL MARIJUANA VOTER INITIATIVE FIRST #MEDICALMARIJUANA BLOG POST 785%

40% ANOTHER SINCE THEN ADHS Social Media

183 comments 10 days ADHS Social Media #azmidwives Interactions with audience segment Reinforce

Environments relevant to audience Cross-pollinate content

Video Streaming ADHS Social Media

Public involvement

ADHS Social Media

+ Chat

ADHS Social Media

Chat ADHS Social Media

#azvaccine #azmidwives

Online Forums ADHS Social Media

Submit ideas & suggestions Address concerns publicly Vote; crowd source ideas ADHS Social Media

ROI user-generated content online community growth engagement share of voice robust campaigns interactions brand awareness warm metrics ADHS Social Media

Jennifer Tweedy ADHS Web & New Media Manger linkedin.com/in/jennifertweedy slideshare.net/jennifertweedy

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