ASNE June 25, 2013

Getting to Diversity The Challenge Loss of numbers Loss of champions Loss of momentum One Approach Bite off what you can chew Talk about what people are talking about Engage the audience Go big and small

Bite off what you can chew.

BITE OFF WHAT YOU CAN CHEW

THE CODE SWITCH TEAM

Talk about what folks are talking about

PEOPLE ARE TALKING ABOUT … Use Trayvon, aff action, immigration, chilean miners

Then include them in the conversation

INCLUDE THE AUDIENCE 0-to-1,300 in less than 24 hours

GO BIG & Go Small

ASNE June 25, 2013

A DIVERSITY STRATEGY State the Mission Why are you doing this? How are you defining “diversity”? What would success look like? Identify Gaps and Opportunities Recruiting/Hiring Sources, Stories & shows Audience Volunteers Development Establish Metrics & Accountabilities