CHASE ESTEP – ZAC THOMPSON Old Spice

History Old spice was started in 1934 and was acquired by Proctor and Gamble in The first products they made were for women Old Spice Commercial

Up until 2008 Old Spice used the slogan: “The original. If your grandfather hadn’t worn it, you wouldn’t exist.”

Spokespersons Over the years, Old Spice has used many spokesmen: Bruce Campbell Commercial Neil Patrick Harris Tony Stewart Ray Lewis

Starting in 2010 Old Spice hired Isaiah Mustafa and launched the “Man your man could smell like” campaign. The first commercial At the same time they launched the “16 hour odor blocker” commercials with Terry CrewsTerry Crews

After the success of the Isaiah Mustafa commercials, Old Spice launched an online campaign where Isaiah Mustafa answered people questions in the typical “bathroom” format and received over 50,000,000 views in 2 days. YouTube Response

In 2011, Old Spice added Fabio to their list of spokesmen and he challenged Mustafa to a contest of who had the most swagger. In the end, Mustafa emerged as the victor. “Mano a Mano in el Bano”Mano

Old Spice’s most recent ads have brought back Terry Crews with the campaign “Smell is Power.”Power

Thanks to their addition of Isaiah Mustafa, Old Spice recognition and sales have increased over 25% and they continue to increase.