DESIGNING FOR MOBILE NIKHIL J DESHPANDE
Nikhil Deshpande Digital Strategy Director, GeorgiaGov
MOBILE IS NOT THE FUTURE NIKHIL J DESHPANDE
“It was clear mobile use was going to take over; designing for mobile pushed you to better and simpler designs because of constraints like small screens and slow networks; and last but not least, mobile devices had capabilities like multi-touch and location detection that allowed you to create new kinds of experiences” Luke Wroblewski Founder of Mobile First, Former Yahoo VP, co-founder of BagCheck
THE MOBILE LANDSCAPE Source: Morgan Stanley Research / Luke W -
THE MOBILE LANDSCAPE 371K babies born every day Source: Luke Wroblewski K iPhones sold every day 562K iOS devices 900K Activations
THE MOBILE LANDSCAPE 52% of US laptop owners own a smart phone Source: Luke Wroblewski -
THE MOBILE LANDSCAPE 31% of US smart phone owners own a tablet Source: Luke Wroblewski -
THE MOBILE LANDSCAPE 13% of Americans own laptop, tablet and smartphone Source: Luke Wroblewski -
THE MOBILE LANDSCAPE Source: Luke Wroblewski -
THE MOBILE LANDSCAPE Source: Nielsen Average time spent on Facebook is 6.42 hours/day
THE MOBILE LANDSCAPE Source: Nielsen 75%
THE MOBILE LANDSCAPE Source: Luke Wroblewski -
MOBILE IS HERE NIKHIL J DESHPANDE
Source: Luke Wroblewski -
Source: Luke Wroblewski -
Source: Luke Wroblewski -
Source: Luke Wroblewski -
Source: Luke Wroblewski -
Source: Luke Wroblewski -
Source: Luke Wroblewski -
Source: Luke Wroblewski -
Source: Luke Wroblewski -
Source: Luke Wroblewski -
Source: Luke Wroblewski -
Source: Luke Wroblewski -
Source: Luke Wroblewski -
Source: Luke Wroblewski -
Source: Luke Wroblewski -
Source: Luke Wroblewski -
Source: Luke Wroblewski -
Source: Luke Wroblewski -
Source: Luke Wroblewski -
Source: Luke Wroblewski -
Source: Luke Wroblewski -
Source: Luke Wroblewski -
Source: Luke Wroblewski -
Source: Luke Wroblewski -
Source: Luke Wroblewski -
MOBILE WEBSITES m.yourcompany.com
MOBILE WEBSITES “When people access sites using mobile devices, their measured usability is much higher for mobile sites than for full sites.” - Jacob Neilson
RESPONSIVE DESIGN Source: Ethan Marcotte- A friend once insisted to me that the plural of “moron” is “focus group.” – Ethan Marcotte Ethan Marcotte Web Designer/Developer, Speaker, Author
RESPONSIVE DESIGN
FLEXIBLE LAYOUTS
FLEXIBLE LAYOUTS Source: Smashing Magazine
FLEXIBLE LAYOUTS Source: A List Apart-
BREAKPOINTS Source: A List Apart-
FLEXIBLE LAYOUTS Source: Smashing Magazine
MEDIA QUERIES Source: Smashing Magazine
RESPONSIVE DESIGN
MOBILE APPLICATIONS
MOBILE APPLICATIONS
THE DECISION POINT Native App vs. Mobile Web Source: Luke Wroblewski -
10 QUESTIONS CHECKLIST Source: Luke Wroblewski -
1. SMART PHONE FUNCTIONALITY
2. PERSONALIZATION
3. COMPLEXITY
4. BUDGET
5. MONETIZING
6. SEO
7. APP STORE APPROVAL
8. DATA TRANSFER
9. UPDATE FREQUENCY
10. ACCESSIBILITY
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