Empowering advocacy: communicating consumer rights Luke Upchurch Consumers International consumersinternational.org.

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Presentation transcript:

Empowering advocacy: communicating consumer rights Luke Upchurch Consumers International consumersinternational.org

Grass roots action Global advocacy consumersinternational.org Communication tools Blurring boundaries

Consumer Producer consumersinternational.org Communication tools Blurring boundaries

consumer clubs Communication tools Listserves Campaign films Press outreach Research publications Pamphlets Direct marketing User-generated Magazines branding Social media consumersinternational.org

World Consumer Rights Day, 15 March consumersinternational.org

Congress: delegate-generated content consumersinternational.org

Twitter consumer campaigns

consumersinternational.org Using the internet to get consumers a better deal Adam Brimo’s Vodafail.com Winner of CHIOCE Australia’s Consumer Champion Award 2011 Attracted 16,000 complaints, national media attention Class Action with over 22,000 people Vodafone CEO made public apology and promised changes

Carrotmob consumersinternational.org

Carrotmob

Uses social media tools to organise consumer campaigns Inspires consumers to take action Empowers local and grassroots organisation. consumersinternational.org Carrotmob

The power of networks consumersinternational.org

consumersinternational.org