2014 Burlington/Plattsburgh Area Consumer Research Presented By: WPTZ-TV WPTZ Consumer Research

Interview Method Telephone & Online Interviews Random Digit Dialing (RDD) Listed & Unlisted numbers In-Tab 700 Respondents 18 Years of Age or Older 700 Adults 18+ Sample matches the population proportions for: Gender AgeHH IncomeEthnicCounty Telephone 20-Minutes Random Digit Dial Internet 30% of Survey Cell Only Homes Mail-Out Paper Survey Follow-Up OR+ Dates of Interviewing March 19 - April 1, 2014 Demographics: Gender, Age, HH income, Ethnic, # of children, occupation, etc. (13 initial demographic questions) Consumer Categories: You have access to over 40 categories of business Media Usage: Newspaper, Radio, Television, Internet, and more.

Counties18+ Pop.%In-Tab Chittenden VT129,60519%132 Grafton NH74,62111%76 Clinton NY66,76610%68 Washington VT48,1117%49 Rutland VT47,1297%48 Windsor VT45,1657%46 Franklin NY42,2206%43 Franklin VT37,3115%38 Sullivan NH34,3655%35 Essex NY31,4195%32 Addison VT29,4564%30 Caledonia VT24,5464%25 Orange VT23,5653%24 Orleans VT21,6013%22 Lamoille VT19,6373%20 Essex VT5,8911%6 Grande Isle VT5,8911%6 Total687,300100%700 Distributed Proportionately

Total AdultsVermont Counties New York Counties New Hampshire Counties Have access to the internet at home 88%89%83%92% Have access to the internet at work or school 56%59%47%58% Access the internet while watching TV 52%53%48%51% Have access to the internet on your smart phone/cell phone 47%49%42% Have access to the internet on a mobile device such as an iPad 43%44%43%37% Have Cable with the expanded tier at home 41%37%45%48% Have Satellite TV at home34%35%34%29% C S COMPUTER/INTERNET/WIRELESS Do you currently...?

Total Adults Vermont Counties New York Counties New Hampshire Counties Computer/Laptop91% 88%93% Cell Phone/Smartphone47%49%42% iPad/Tablet/Reader43%44%43%37% Wii/X-Box/PlayStation15% 14% Television10%9%13%11% ACCESS THE INTERNET Which of the following do you use to access the internet?

Total AdultsVermont Counties New York Counties New Hampshire Counties Computer/Laptop81% 78%84% Cell Phone/Smartphone7% 6%5% iPad/Tablet/Reader3% 5%4% DEVICES RELY ON THE MOST FOR INTERNET Which one of the devices do you rely on the most when accessing the internet?

Total AdultsVermont Counties New York Counties New Hampshire Counties Yes47%49%43%44% WEBSITE-HEARD ABOUT IT ON TV Would you be more likely to go to a website if you heard about it on television?

Total AdultsVermont Counties New York Counties New Hampshire Counties Less than 1 hour15%14%15%19% 1-4 hours16%17%11%18% 5-9 hours16% 17%14% hours14% 10%15% hours8%9%7%5% 20+ hours22%21%28%22% # HOURS SPEND ON INTERNET EACH WEEK Approximately, how many hours do you spend on the internet each week?

Total AdultsVermont Counties New York Counties New Hampshire Counties Click on the ad48%50%45%44% Visit the website at a later time 34%36%31%32% Visit the business7%8%7%6% Call the business3% 5% INTERNET-ONLINE AD When you see an online ad that interest you, what action do you take?

Total AdultsVermont Counties New York Counties New Hampshire Counties Facebook59%62%57%51% YouTube49%50% 43% Google+19%20%17%20% Twitter18%20%17%6% Pinterest16%17% 14% LinkedIn14% 15%11% Yelp3% 4% Angie's List1%2%0%2% Flickr1% Foursquare0% 1%0% SOCIAL NETWORKING SITES VISIT What social networking sites do you visit?

Total AdultsVermont Counties New York Counties New Hampshire Counties 5am-9am49%52%45%44% 9am-5pm64%65%60%65% 5pm-8pm66%67% 61% 8pm-11pm61%62%60%55% 11pm-5am14%15%18%9% TIME PERIODS-COMPUTER/LAPTOP What time periods do you use your computer/laptop?

Total AdultsVermont Counties New York Counties New Hampshire Counties 5am-9am45%43%55%44% 9am-5pm37%38%29%44% 5pm-8pm73%74%77%63% 8pm-11pm79% 77%85% 11pm-5am23%22%31%15% TIME PERIODS-iPAD/TABLET What time periods do you use your iPad/Tablet?

Total AdultsVermont Counties New York Counties New Hampshire Counties 5am-9am58%60%68%38% 9am-5pm84%85%77%87% 5pm-8pm78%76%88%70% 8pm-11pm65%64%75%53% 11pm-5am24%23%30%19% TIME PERIODS-CELL PHONE/SMART PHONE What time periods do you use your cell phone/smart phone?

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