Using Social Media to Enhance Your CTE Program and Community A Taste of Why and How….. A Brief Taste… According to Michael Kristof of Kristof Creative

Why Use Social Media Shea Bennett, Social Times, Adweek.com, January 20, 2014

Mobile Device Usage in the Future  By 2020, 90 percent of the world's population over 6 years old will have a mobile phone, and smartphone subscriptions are expected to top 6.1 billion  Ericsson, Ericsson Mobility Report, 11/18/2014

Student Demographics of Social Media

YouTube Ericsson, Ericsson Mobility Report, 11/18/2014

How to use  Assign a Social Media director from your program  Possibly more than one  Train them  Monitor them  Know and understand the purpose and “rules” of each platform  Know the venue you’re working on  Ask your students  General rules for all S.M,  Be authentic  Don’t share  Political views  Questionable humor  Hacks and/or counter hacks  Formulaic responses  Personal information  Don’t spam

Face Book General Information  year old – 29.5% of users  50% of FB users think it is better than websites  Can create a page for program using a personal account  Can make someone an administrator without sharing your personal password information  Can use hashtags  As in Twitter  Make sure hashtag hasn’t been used  Or has been used with a topic that is conducive to your program’s  Provides some analytics  Number of impressions seen  Can create a private group  Can have privacy settings  Security on FB  Refer to Facecrooks.com

Using Face Book  Images  Banner - 851pixels x 315 pixels  Profile picture pixels square  Can use same picture for tweeter  Provide news  Updates of program  Understand your audience  Ask them  Create engaging, sticky content  Builds interaction  Post 2 – 3 times a day  Keep updates short  Shorter = increased engagement  Photos, videos and questions = increased engagement  Use full links – 3x more engagement  Post between 10:00 am – 4 pm Thursday and Friday  Use interesting networks, newsletters, etc. content  Have it pertain to your program

Twitter  3 times more likely to impact organizations on-line  Create an account for alumni of program  Stay in touch  Can follow  Other CTE programs  Businesses that are aligned with what your program does  Others that are related/have interest in program  Can direct message other users   Tweets can be bookmarked  Hashtags #  Create conversations around a topic  Some analytics available  Can redirect on website to Twitter  Can use QR code and change info in it

Using Twitter  Build relationships  Don’t spam  Don’t direct message (DM) people you don’t know/never engaged with  Ask questions  Float ideas  Solicit feedback  Post links to things people would find interesting  Extend reach  Follow influential people  Comment when appropriate  Post multiple times a day (2-3) between 7-10 in different time zones  Integrate with other social media networks  Breakdown of posts  30% tips for better living  30% funny  25% compliments  10% info to keep viewers informed  5% what your doing  Keep updates short  80 characters or less

Linkedin  39 million + students & recent grads  Linkedin fastest growing demographic  4 million + organizations/companies have pages  Can have a upgraded account  Follow people/companies that your program is interested in  Join or create groups  Join groups that could or do have connection with your program  Make comments when appropriate  Another place for alumni group  Can follow their careers/education  Could be possible resources for current students

Using Linkedin  Business page information  Optimize for search  Complete profile  Where to showcase  Products  Services  Identify and connect with influential people in your industry  Look at successful profiles  High in google search  Keep it business like  Ask people you know for introductions to others before direct messaging

Instagram  200 million users  2500 brands on Instagram  15 second videos can now be used  Can add value to program  Images  Short videos  Personalization is possible  Linked to FB  Usually shorter message than FB  Can show up on FB feed

Pinterest  70 million active users  68% female  32% male  Images – add value  Uses boards with pins  Inspiration boards  Vision boards  Biggest uses  Fashion  Recipes  Wedding ideas  Retail products  Create boards for program  Children activities  Model making  Tiny houses  Etc.

YouTube  If you have Google + account you have a Youtube Channel  18 – 34 watch this more than any cable network  Can be used as a blog post  Can use in the classroom  Direct instruction  Video of procedure  PowerPoint of lesson  PP 2010 and beyond have ability to turn PP with audio into a video  Have students find an instructional video  Create infomercials/commercials for program  Can be embedded in  Website  Facebook  Twitter

Posting on Social Media (setting up and letting it do it)  IFTTT  Create “recipes”  Such as  Posting Instagram photos as “native” Twitter posts  Can also do this FB, Google +, etc.  Can use pre-made recipes  Can create your own recipes  It’s free  Can schedule posts for up to 2 or 3 years  Can monitor posts before they are posted

IFTTT Page Example

Facebook Demographics Irfan Ahmad, 10/13/2014, Digital Information World

Twitter

Instagram

Linkedin

Pinterest