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 Kettlebells combine strength, cardio and flexibility!  Full body workout.  Burn more calories…in less time! 2

Transforms Dumbbells into Kettlebells! 3

 Over 29,000 Gyms in the US  Total Gym Memberships: 45.5 million 4

 Greater Versatility of Existing Equipment  Kettlebells are expensive.  Kettlebells take up space. 5 X

 INSERT RED/GREEN CHART 6KettleShell IronMasterKettleClampGoFitCap Barbell Cost $45 $89-$200$199 $25-$100 $10-$130 Sizes ALL lbs ALL7-45lbsALL Adjustable Adapter YES NOYESNO In Market NOYES Material Safety RubberIronIron/SteelRubberIron

 Increase Equipment Utilization  Reduces Excess Costs  Save Space  Increased Revenue Opportunities 7

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9 SAVE SPACEINCREASED EQUIPMENT UTILIZATION SAVE MONEY REVENUE OPPORTUNITIES

 Material Requirements:  Tolerance Specifications  Manufacturing Criteria 10

 Metal:  Machining  Casting  Rubber Spray Sealing:  Rubber Casting: 11

 Reliability Engineering  Validates the design performance through lifetime testing of the materials and the product function.  Establishes Warranty for the Product 12

 Various Sizes  Small, Medium, Large  Different Colors  Materials  Metal vs. Rubber 13

 Gyms  Workout Equipment and Kettlebell Classes  Workout Enthusiasts  Colleges  Fitness Centers/Athletic Teams  Rehabilitation Facilities  Physical Therapy/Sports Medicine Clinics 14

 Product Warranty  User Friendly Website  Online Ordering  FAQ  Kettlebell Articles/Research  Peer Reviews 15

 Online Research  Workout Protocols  Ithaca College Fitness Center  User Reviews  OT/PT Clinic 16

 Strengths  Domain Knowledge  Research and Design Consultants  Weaknesses  Manufacturing Knowledge  Opportunities  Fitness Trends  Market Size  Threats  Kettlebells  Adapter Options  Efficacy 17

 510 (K)  Demonstrate that the device is safe & effective as legally marketed device ▪ Required at least 90 days before marketing unless device is exempt from 510 (K) requirements ▪ Indicates product’s ability to endure regulation process 18

 Tired of the Same Routine  Minimal Results  NOT ENOUGH TIME 19