Survey Interviews Chapter 6

Recording answers Wording crucial “How do you feel about fee increases?” Variety of answers “Are you for, against, or have no feelings about fee increases?” For__________ Against_______ No feelings_______

Wording continued “Do you strongly agree, agree, disagree, or strongly disagree fee increases?” Strongly agree_________ Agree________ Disagree_________ Strongly disagree________

Question Strategies Filter Strategy Follow-up question to gain knowledge Are you familiar with university disqualification?  Do you know the qualifications for it? Leaning Question Strategy Taking a stand on feelings/intentions If given the opportunity to vote for a new building, how would you vote?  Agree  Disagree  undecided

Strategies continued Shuffle Strategy Vary questions to prevent order bias Names on ballots  Myth or truth Chain or Contingency Strategy Probe into answers while maintaining control  During the year, did you take any communication classes?  Which ones did you take – list.  Did you find them helpful?

Question Scales Interval scales (Likert scales) Do you feel that tuition should be lowered? Strong agree _____ Agree_____ Neutral_____ Disagree_____ Strongly disagree_____

Scales Continued Frequency interval scales Reflects how often they do something. How often do you attend movies? More than once a week Once a week Every other week Once or twice a month Less than once a month Never

Scales Continued Numerical interval scales Range that reflects a number, level or rank. Please respond to the your age group.  Under 18      65 and over

Scales Continued Nominal Scales Deal with naming and selecting Mutually exclusive variables –choose from options Example:  What religion do you follow?  Catholic  Protestant  Jewish  Other ________________

Scales continued Ordinal Scales Ask for ratings or rankings Please rate the following classes. ENG 101 Exc. Abv. Avg. Av. Bel. Av. Poor HCOM 325Exc. Abv. Avg. Av. Bel. Av. Poor MATH 101 Exc. Abv. Avg. Av. Bel. Av. Poor Please rank the following:  Eng 101  HCOM 325  MATH 101

Scales Continued Bogardus Social Distance Scale Measures the effect of relational distances. Measures attitude or feeling changes. Moves progressively from remote to close relationships and distances. 1. Do you favor controlling numbers of births in the world?_____ Yes _____ No 2. Do you favor controlling numbers of births in Third World countries? _____ Yes _____ No 3. Do you favor controlling births in the U.S.? ______ Yes _______ No

Sampling Techniques Random sampling – drawing names from a hat Table of Random Numbers – assign a number for potential response and create a table – eyes closed place a finger on a number & read a combination (l to r; diagonally; up, down, across) Skip interval or random digit – select every nth names from list (10 th ;5 th ; every other)

Sampling techniques continued Stratified Random Sample – allows representation of subgroups (gender, ages, ed levels, income levels) Sampling includes equal number from each group Example: Matz study – three professions; four geographical areas

Sampling continued Sample Point Blocks or points are carefully chosen to represent the diverse elements within a population Farm areas and crops – yields each year Self-Selection Least representative of sampling Those who are most passionate are most likely to particiate