Simplified Understanding November 24, 2014 BC FEDERATION OF LABOUR BC VIEWS ON THE MINIMUM WAGE.

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Presentation transcript:

Simplified Understanding November 24, 2014 BC FEDERATION OF LABOUR BC VIEWS ON THE MINIMUM WAGE

Methodology 2 The results included in this presentation are based on an online study conducted from November 18 to November 21, 2014, among 801 British Columbians aged 18+ who are Your Insights panel members. Your Insights is Insights West’s in-house access panel offering on-demand samples for both clients and research suppliers looking for Western Canadian populations. The data has been statistically weighted according to Canadian census figures for British Columbia for age, gender and region. Results have a margin of error of ±3.5 percentage points, 19 times out of 20. The results included in this presentation are based on an online study conducted from November 18 to November 21, 2014, among 801 British Columbians aged 18+ who are Your Insights panel members. Your Insights is Insights West’s in-house access panel offering on-demand samples for both clients and research suppliers looking for Western Canadian populations. The data has been statistically weighted according to Canadian census figures for British Columbia for age, gender and region. Results have a margin of error of ±3.5 percentage points, 19 times out of 20.

Simplified Understanding DETAILED RESULTS

Three-in-four BC residents (76%) believe the minimum wage should be increased to $15/hr— including a majority of BC Liberal voters in $15/hr Minimum Wage 4 Base: All respondents (n=801) The current minimum wage in British Columbia is $10.25/hr (and $9/hr for liquor servers). As you may know, a number of cities across North America have recently increased their minimum wage to $15/hr. A $15/hr minimum wage would finally put a full-time worker above the poverty line. All things considered, do you believe the minimum wage in British Columbia should be increased to $15/hr? Not Sure BC General Population4% Gender Female4% Male4% Age 18 to 345% 35 to 544% 55+3% Children in Public School Yes5% No3% Gender Age Children in Public School DefinitelyProbably

Not Sure Making a significant and immediate increase to the minimum wage 3% Reviewing and adjusting the minimum wage on a regular basis 1% Eliminating the liquor server wage ($9) so that liquor servers receive the same minimum wage as other workers 6% High level of agreement from residents on making a “significant and immediate” increase to the minimum wage, as well as eliminating the liquor server wage. Proposals on the Minimum Wage 5 Base: All respondents (n=801) Thinking about British Columbia, do you support or oppose each of the following proposals? DisagreeAgree Strongly agreeSomewhat agreeStrongly disagreeSomewhat disagree

Not Sure A $15/hr minimum wage is acceptable, given the current economic conditions in British Columbia 5% A $15/hr minimum wage is an important part of a comprehensive poverty reduction plan 4% A $15/hr minimum wage would help to combat income inequality in BC 5% An increase to the minimum wage would boost the economy because workers spend in their local communities 95% Considering the cost of living, $15/hr is a fair wage 4% At least seven-in-ten residents agree with the rationale for change, and four-in-five believe that$15/hr is a fair wage considering the cost of living. Views on a $15/hrMinimum Wage 6 Base: All respondents (n=801) From what you have seen, read or heard, do you agree or disagree with each of the following statements? DisagreeAgree Strongly agreeSomewhat agreeStrongly disagreeSomewhat disagree

Three-in-five residents—and nine-in-ten provincial NDP voters—think fighting for a higher minimum wage is important for the labour movement. Labour Movement and Minimum Wage 7 Base: All respondents (n=801) Do you agree or disagree with this statement? – “I believe it is an important job for the labour movement to fight for a higher minimum wage for British Columbians” Not Sure BC General Population4% Gender Female4% Male4% Age 18 to 345% 35 to 544% 55+3% Children in Public School Yes5% No3% Gender Age Children in Public School StronglyModerately

Simplified Understanding For more information on this study, please contact: Mario Canseco Vice President, Public Affairs Insights West