Science vs Spirit Trends in Consumer Attitudes to Natural Environment Annimac Futurist & Trend Forecaster Trends

2006 annimac consultants 2 An Overview of Trends More info :  Presentations

2006 annimac consultants 3 Trends impacting attitudes  Big Picture 21 st century global shifts  Climate change  Rural WA  Changing attitudes to land  Generational differences

2006 annimac consultants 4 Exponential Rate of change Change we have in 1 day Grandmother had in 1 year Younger means faster

2006 annimac consultants 5 Are you comfortable with Parallel Universes ?

2006 annimac consultants 6 Driving all Change : Technology By % of job types new because

2006 annimac consultants 7 Driving all Change : Technology by % technology then not imagined yet

2006 annimac consultants 8 Likely jobs in next 10 years : Director of Emerging Thought Robotics Ethicist Creative Undertaker Biotech Thought Jockey Chief Science Imagination Officer Hacker Relations Manager Valuer of Intangible Assets * Human Interface Manager * * Exists 2003

2006 annimac consultants 9 Japanese Robanoid 2006

2006 annimac consultants st Century

2006 annimac consultants st Century Three key drivers of change  global trade power shift  knowledge driven values shift  consumer driven economy

2006 annimac consultants st Century Three attitudinal key words  passion  responsibility  dignity

2006 annimac consultants st Century Three key drivers of change  global trade power shift  knowledge driven values shift  consumer driven economy

2006 annimac consultants 14 Global Power Shift World economic power

2006 annimac consultants 15 World economic power From North Atlantic nations

2006 annimac consultants 16 World economic power To Western Pacific nations

2006 annimac consultants 17 Global power shift World cultural influence

2006 annimac consultants 18 World cultural influence From Christianity values base 

2006 annimac consultants 19 World cultural influence To Confucian & Islam values base  

2006 annimac consultants st Century Three key drivers of change  global trade power shift  knowledge driven values shift  consumer driven economy

2006 annimac consultants st C Three drivers Knowledge Values Shift 20th Century - Economic Rationalism  Masculine Paradigm - left brain  Materialist tangible external values  Profits before people & planet  “get enough wealth & we can solve the world’s problems “

2006 annimac consultants st C Three drivers Knowledge Values Shift 21st Century Cooperative Capitalism  Feminine Paradigm - right brain  Profit + Environment + People + Culture  Confucian & Indigenous influence :  “it’s what you do on the journey that matters”

2006 annimac consultants st Century Three key drivers of change  global trade power shift  knowledge driven values shift  consumer driven economy

2006 annimac consultants st C Three drivers Consumer driven economy  from Product Driven  18 th -20 th C Industrial Economy  focus on tangibles  to Consumer Driven  21 st C Knowledge Economy  Focus on relationships because Consumer awareness changing  Globalism  Internet

2006 annimac consultants 25 Albany Highway Williams Western Australia

2006 annimac consultants 26 Changing Attitudes to Land

2006 annimac consultants th C : Scientific View shifting to 21st C : Traditional View Nature is wild savage wasteland Nature is holy sacred alive Man needs to dominate Man is spiritually within nature Land is property to be commercially divided Land is origin and unity of life

2006 annimac consultants 28 Changing Attitudes to Land Nature source of exploitable commodities Man responsible for harmony of nature Man extracts all unilaterally Man reciprocates – gives back to land Violations made vague/uncertain by science Man’s violations of nature serious Universe as mostly static physical objects Universe interplay of natural forces

2006 annimac consultants 29 Science will explain all eventually Nature not knowable by rational mind Language is aggressive & manipulative Language is gentle & accommodating Sense of separateness from other life forms Kinship & empathy with all life forms Sense of superiority over other life forms Each species has rich gifts & powers Changing Attitudes to Land

2006 annimac consultants 30 Religious beliefs above nature Religious beliefs within & level with n Knowledge ignores experience Knowledge from long life experience Scientists agree on truths of natural world Natural world determines truths. Adapted from David Suzuki & Canadian First Nations elders Changing Attitudes to Land

2006 annimac consultants 31 Climate Change

2006 annimac consultants 32 Trends of Climate Change  Forecasters disagree re long term  agreement  Global warming is happening  Some big changes inevitable  Aus second most arid continent  Aus climate highly vulnerable

2006 annimac consultants 33 Trends of Climate Change  WA ecosystems vulnerable to change  hi risk : coral reefs mangrove wetlands tropical forests natural grasslands deserts  WA climate cyclical - shorter cycles  temperatures & rainfall changing

2006 annimac consultants 34 Trends in Rural W A

2006 annimac consultants 35 Trends in Rural WA  Farming communities downsizing  Family farms corporatising  Urban encroachment  Soil degradation, salinity  Ageing farm population  Succession issues : youth issues  Women as farm biz managers  Slow uptake of technology

2006 annimac consultants 36 Age Generational Differences

2006 annimac consultants 37 Generational Differences Baby Boomers b 1945 – 60 age Hippies Generation X 1960 – – 45 Clones DotComs 1975 – – 30 Wired Ferals 1990 – No Limits

2006 annimac consultants 38 Four generations : Three worlds Baby Boomers 45 – 60 yrs Materialism  economic rationalists - profit  material values : tangibles  science as religion : rational reigns Generation X 30 – 45 yrs  clones of Boomers : materialists or  copying younger : sustainability

2006 annimac consultants 39 Four generations : Three worlds DotComs yrs Sustainability  global identity  co opitalism  relationships  holistic win - win – win  Cluetrain Manifesto “ The marketplace is a conversation ”

2006 annimac consultants 40 Chinese Technology Centre

2006 annimac consultants 41 Four generations : Three worlds Ferals 0 – 15 yrs Virtual  no limits  no boundaries  parallel universes   quantum everything  inventing their world  beyond our imagining  New Kids

2006 annimac consultants 42 Creating the future :

2006 annimac consultants 43 thank you www. annimac.com.au