High Water Mark Campaign Raising Community Awareness of Flood Risk NAFSMA 2013 Sally M. Ziolkowski Mitigation Division Director FEMA Region 9December 11, 2013

2 Presentation Overview  Introduction, High Water Mark Campaign  Community Engagement  Federal Partner Involvement  Pilot HWM Communities  Pilot Snapshot: Sacramento/Roseville, CA Event  Event Speakers  Event Media Coverage  Lessons Learned  Next Steps: National Roll Out Strategy Development  Questions

3 High Water Mark (HWM) Campaign  The Know Your Line: Be Flood Aware HWM Campaign is a National initiative to enhance awareness of flood risk  Events encourage communities to: Work closely with local, State, and Federal contacts Post markers to identify how high flood waters have risen in the past Hold a high-profile launch event Reinforce with ongoing outreach  Objectives are to raise awareness of flood risk to drive community mitigation actions

4 Community Engagement Sacramento/Roseville, CA HWM Launch Event Sign Unveiling Communities launch a High Water Mark Campaign to:  Underscore their commitment to community safety  Galvanize their community to take steps now to reduce the often devastating impact of floods  Earn Community Rating System Rating (CRS) points  Put Federal and State mitigation assistance funds to work

5 Federal Partner Involvement Federal Agency Partners  National Oceanic and Atmospheric Administration  National Park Service  U.S. Army Corps of Engineers  U.S. Department of Agriculture, National Resources Conservation Service  U.S. Department of Housing and Urban Development  U.S. Geological Survey  U.S. Small Business Administration Key Activities  Coordinate local and regional partner involvement  Organize planning calls and event details  Implement planning and outreach tactics to create awareness of the event  Communicate with media, speakers, and the public  Orchestrate actual launch event

6 Pilot Locations Frankfort/Franklin County, KY (December 2012) Harrisburg, PA (April 2013) Nashville, TN (May 2013) Orange Beach, AL (September 2013) Sacramento/ Roseville, CA (November 2013) Five Pilot HWM Communities

7 Pilot Snapshot: Sacramento/Roseville, CA HWM event Event Highlights  Launch Date: Nov. 8, 2013  Participants: Cities of Roseville and Sacramento, USACE, FEMA, USGS, CA DWR, and others  Sign Locations: Garcia Park, Sacramento Fire Department buildings, Roseville city streets, and other locations  Timing: During California Flood Preparedness Week  Special Feature: Engaged local school children to be a part of the event to drive message to family members

8 Event Speakers  Central Valley Flood Protection Board: Bill Edgar, President  City of Sacramento: Darrell Fong, Council member  California Department of Water Resources: Keith Swanson, Division of Flood Management Chief  California’s 6th Congressional District: Congresswoman Doris Matsui  Federal Emergency Management Agency: Nancy Ward, FEMA Region IX Regional Administrator  US Army Corps of Engineers: Tambour Eller, USACE Sacramento District Deputy for Programs and Project Management  City of Roseville: Vice Mayor Carol Garcia Sacramento/Roseville HWM Event Speakers

9 Media Coverage  Positive media coverage  Three local news channels present  Active social media presence  Strong tie-ins with California Flood Awareness Week

10 Lessons Learned  Value of a High Water Mark Campaign Viewed as a new, innovative way for community engagement Demonstrated local, State, and Federal partnership Served as entry point for greater community action Served as mechanism for communities to explore becoming part of the Community Rating System (CRS)  Critical Campaign Components Community ownership is key Leveraging existing partnerships and contacts broadens the campaign’s reach Elected officials drive media coverage Tying the launch to a major flood anniversary is powerful Including kids drives coverage and takes the message home

11 Next Steps: National Roll Out Strategy Development  With the completion of five pilot campaigns, FEMA is seeking feedback on the design of a National roll out strategy  FEMA seeks to understand: The campaign’s value to the community and its partners The campaign’s strengths and areas of improvement as it is currently administered The means to further drive community mitigation action using the campaign The tools and resources needed for successful implementation  FEMA is working with past pilot participants, its Federal partners, FEMA Regions, and others to design a National campaign  35 communities have contacted FEMA to learn more! Current Proposed Future

12 Q&A For more information contact: Vincent Brown, Senior Program Specialist Federal Insurance and Mitigation Administration Risk Analysis Division Washington, DC

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