SOLUTION SEMINAR Moscow, Sadovoye Kolco 8 th October 2014 Romana Ebstova An ASSA ABLOY Group brand PROPRIETARY INFORMATION. © 2013 HID Global Corporation/ASSA ABLOY AB. All rights reserved. Contents are confidential and proprietary and not intended for external distribution.

DO NOT place slide content below this dotted line. All slide content should go below this dotted line. DO NOT use clip art. Slide Title Format Two lines max. Font: Arial Bold Size: 24 points Before/After ¶ Space: 0 Body Text Format Font: Arial Regular Size: 18 points Line Spacing for basic body style: 24 points NOTE: Body, Bulleted, Table, and Graph text size may vary depending upon the amount of text on the slide, e.g., reduce font size if there is a large amount of text. 0/83/155 sRGB Color Palette Values 0/45/86 248/152/29 0/113/97 97/17/ /141/9 211/18/69 255/255/ /183/ /203/234 Chart Accent Colors Chart Neutral Colors (For charts, use colors in order of appearance.) Title Color 0/83/155 Body Text Colors 0/20/55 2 An ASSA ABLOY Group brand PROPRIETARY INFORMATION. © 2013 HID Global Corporation/ASSA ABLOY AB. All rights reserved. Contents are confidential and proprietary and not intended for external distribution. ROLE OF MARKETING  Support of CEE Sales Team in respective territories & markets  Events –Trade Shows –Sponsorship events & Speaking Slots –Solution Seminars  Advertising & PR  Translations & localization –Collaterals & materials (datasheets, brochures, PR, advertising, press releases)  –Ru web enhancements –SEO/keywords optimization (Google & Yandex)

DO NOT place slide content below this dotted line. All slide content should go below this dotted line. DO NOT use clip art. Slide Title Format Two lines max. Font: Arial Bold Size: 24 points Before/After ¶ Space: 0 Body Text Format Font: Arial Regular Size: 18 points Line Spacing for basic body style: 24 points NOTE: Body, Bulleted, Table, and Graph text size may vary depending upon the amount of text on the slide, e.g., reduce font size if there is a large amount of text. 0/83/155 sRGB Color Palette Values 0/45/86 248/152/29 0/113/97 97/17/ /141/9 211/18/69 255/255/ /183/ /203/234 Chart Accent Colors Chart Neutral Colors (For charts, use colors in order of appearance.) Title Color 0/83/155 Body Text Colors 0/20/55 3 An ASSA ABLOY Group brand PROPRIETARY INFORMATION. © 2013 HID Global Corporation/ASSA ABLOY AB. All rights reserved. Contents are confidential and proprietary and not intended for external distribution. EVENTS - TRADESHOWS TRADESHOWS RUSSIATRADESHOWS CEE MIPS Moscow, april 2014SECUREX Poznan, april 2014 ALL-OVER-IP 2014 Moscow (19 – 20 November, VVC, stand 8.6.4) SECURITY ESSEN, sept-oct 2014

DO NOT place slide content below this dotted line. All slide content should go below this dotted line. DO NOT use clip art. Slide Title Format Two lines max. Font: Arial Bold Size: 24 points Before/After ¶ Space: 0 Body Text Format Font: Arial Regular Size: 18 points Line Spacing for basic body style: 24 points NOTE: Body, Bulleted, Table, and Graph text size may vary depending upon the amount of text on the slide, e.g., reduce font size if there is a large amount of text. 0/83/155 sRGB Color Palette Values 0/45/86 248/152/29 0/113/97 97/17/ /141/9 211/18/69 255/255/ /183/ /203/234 Chart Accent Colors Chart Neutral Colors (For charts, use colors in order of appearance.) Title Color 0/83/155 Body Text Colors 0/20/55 4 An ASSA ABLOY Group brand PROPRIETARY INFORMATION. © 2013 HID Global Corporation/ASSA ABLOY AB. All rights reserved. Contents are confidential and proprietary and not intended for external distribution. EVENTS – PUBLIC EVENTS PUBLIC EVENTS RUSSIAPUBLIC EVENTS CEE IDC SECURITY ROADSHOW Moscow, March 14 - IA BANKING SEMINAR ZAGREB, Feb ALL-OVER-IP Moscow, Nov 14TECHNOBANK banking conference Serbia, April Forum Bezpieczeństwa Banków, Warsaw, May SmartCards Croatia, Sept-Oct CARDSMART BOSPHORUS Istanbul, Oct CZ events

DO NOT place slide content below this dotted line. All slide content should go below this dotted line. DO NOT use clip art. Slide Title Format Two lines max. Font: Arial Bold Size: 24 points Before/After ¶ Space: 0 Body Text Format Font: Arial Regular Size: 18 points Line Spacing for basic body style: 24 points NOTE: Body, Bulleted, Table, and Graph text size may vary depending upon the amount of text on the slide, e.g., reduce font size if there is a large amount of text. 0/83/155 sRGB Color Palette Values 0/45/86 248/152/29 0/113/97 97/17/ /141/9 211/18/69 255/255/ /183/ /203/234 Chart Accent Colors Chart Neutral Colors (For charts, use colors in order of appearance.) Title Color 0/83/155 Body Text Colors 0/20/55 5 An ASSA ABLOY Group brand PROPRIETARY INFORMATION. © 2013 HID Global Corporation/ASSA ABLOY AB. All rights reserved. Contents are confidential and proprietary and not intended for external distribution. EVENTS – SOLUTION SEMINARS SOLUTION SEMINARS RUSSIASOLUTION SEMINARS CEE Moscow Oct 8 th 2014Vilnius, 19 th March 2014 Budapest, 26 th March 2014 Athens 22 – 23 rd May 2014 Istanbul 13 th November 2014

DO NOT place slide content below this dotted line. All slide content should go below this dotted line. DO NOT use clip art. Slide Title Format Two lines max. Font: Arial Bold Size: 24 points Before/After ¶ Space: 0 Body Text Format Font: Arial Regular Size: 18 points Line Spacing for basic body style: 24 points NOTE: Body, Bulleted, Table, and Graph text size may vary depending upon the amount of text on the slide, e.g., reduce font size if there is a large amount of text. 0/83/155 sRGB Color Palette Values 0/45/86 248/152/29 0/113/97 97/17/ /141/9 211/18/69 255/255/ /183/ /203/234 Chart Accent Colors Chart Neutral Colors (For charts, use colors in order of appearance.) Title Color 0/83/155 Body Text Colors 0/20/55 6 An ASSA ABLOY Group brand PROPRIETARY INFORMATION. © 2013 HID Global Corporation/ASSA ABLOY AB. All rights reserved. Contents are confidential and proprietary and not intended for external distribution. PRINT ADVERTISING CEE - MAGAZINES An ASSA ABLOY Group brand PROPRIETARY INFORMATION. © 2010 HID Global Corporation. All rights reserved.

DO NOT place slide content below this dotted line. All slide content should go below this dotted line. DO NOT use clip art. Slide Title Format Two lines max. Font: Arial Bold Size: 24 points Before/After ¶ Space: 0 Body Text Format Font: Arial Regular Size: 18 points Line Spacing for basic body style: 24 points NOTE: Body, Bulleted, Table, and Graph text size may vary depending upon the amount of text on the slide, e.g., reduce font size if there is a large amount of text. 0/83/155 sRGB Color Palette Values 0/45/86 248/152/29 0/113/97 97/17/ /141/9 211/18/69 255/255/ /183/ /203/234 Chart Accent Colors Chart Neutral Colors (For charts, use colors in order of appearance.) Title Color 0/83/155 Body Text Colors 0/20/55 7 An ASSA ABLOY Group brand PROPRIETARY INFORMATION. © 2013 HID Global Corporation/ASSA ABLOY AB. All rights reserved. Contents are confidential and proprietary and not intended for external distribution. ADVERTISING – PRINT RUSSIAN VERSIONS

DO NOT place slide content below this dotted line. All slide content should go below this dotted line. DO NOT use clip art. Slide Title Format Two lines max. Font: Arial Bold Size: 24 points Before/After ¶ Space: 0 Body Text Format Font: Arial Regular Size: 18 points Line Spacing for basic body style: 24 points NOTE: Body, Bulleted, Table, and Graph text size may vary depending upon the amount of text on the slide, e.g., reduce font size if there is a large amount of text. 0/83/155 sRGB Color Palette Values 0/45/86 248/152/29 0/113/97 97/17/ /141/9 211/18/69 255/255/ /183/ /203/234 Chart Accent Colors Chart Neutral Colors (For charts, use colors in order of appearance.) Title Color 0/83/155 Body Text Colors 0/20/55 8 An ASSA ABLOY Group brand PROPRIETARY INFORMATION. © 2013 HID Global Corporation/ASSA ABLOY AB. All rights reserved. Contents are confidential and proprietary and not intended for external distribution. ON-LINE – RUSSIAN VERSIONS available LP FARGO RULP CONVERGENCE

DO NOT place slide content below this dotted line. All slide content should go below this dotted line. DO NOT use clip art. Slide Title Format Two lines max. Font: Arial Bold Size: 24 points Before/After ¶ Space: 0 Body Text Format Font: Arial Regular Size: 18 points Line Spacing for basic body style: 24 points NOTE: Body, Bulleted, Table, and Graph text size may vary depending upon the amount of text on the slide, e.g., reduce font size if there is a large amount of text. 0/83/155 sRGB Color Palette Values 0/45/86 248/152/29 0/113/97 97/17/ /141/9 211/18/69 255/255/ /183/ /203/234 Chart Accent Colors Chart Neutral Colors (For charts, use colors in order of appearance.) Title Color 0/83/155 Body Text Colors 0/20/55 9 An ASSA ABLOY Group brand PROPRIETARY INFORMATION. © 2013 HID Global Corporation/ASSA ABLOY AB. All rights reserved. Contents are confidential and proprietary and not intended for external distribution. ADVERTISING ONLINE – work in progress

DO NOT place slide content below this dotted line. All slide content should go below this dotted line. DO NOT use clip art. Slide Title Format Two lines max. Font: Arial Bold Size: 24 points Before/After ¶ Space: 0 Body Text Format Font: Arial Regular Size: 18 points Line Spacing for basic body style: 24 points NOTE: Body, Bulleted, Table, and Graph text size may vary depending upon the amount of text on the slide, e.g., reduce font size if there is a large amount of text. 0/83/155 sRGB Color Palette Values 0/45/86 248/152/29 0/113/97 97/17/ /141/9 211/18/69 255/255/ /183/ /203/234 Chart Accent Colors Chart Neutral Colors (For charts, use colors in order of appearance.) Title Color 0/83/155 Body Text Colors 0/20/55 10 An ASSA ABLOY Group brand PROPRIETARY INFORMATION. © 2013 HID Global Corporation/ASSA ABLOY AB. All rights reserved. Contents are confidential and proprietary and not intended for external distribution.  –RU Tabs –Webframes –Fargo support/UPTrade on product pages –Events+blue event box –Press releases –Blog – now + plan  SEO/keywords –IA pages done –optimized pages - how to recognizeoptimized pages - how to recognize –strong authentication how to recognizestrong authentication how to recognize –Google – statistics & PACS keywords ROMANA\SEO web translations\PACS Q3-Q4 ROMANA\SEO web translations\PACS Q3-Q4 –Yandex 1Q15

DO NOT place slide content below this dotted line. All slide content should go below this dotted line. DO NOT use clip art. Slide Title Format Two lines max. Font: Arial Bold Size: 24 points Before/After ¶ Space: 0 Body Text Format Font: Arial Regular Size: 18 points Line Spacing for basic body style: 24 points NOTE: Body, Bulleted, Table, and Graph text size may vary depending upon the amount of text on the slide, e.g., reduce font size if there is a large amount of text. 0/83/155 sRGB Color Palette Values 0/45/86 248/152/29 0/113/97 97/17/ /141/9 211/18/69 255/255/ /183/ /203/234 Chart Accent Colors Chart Neutral Colors (For charts, use colors in order of appearance.) Title Color 0/83/155 Body Text Colors 0/20/55 11 An ASSA ABLOY Group brand PROPRIETARY INFORMATION. © 2013 HID Global Corporation/ASSA ABLOY AB. All rights reserved. Contents are confidential and proprietary and not intended for external distribution. RUSSIAN TRANSLATIONS  Russian web  Datasheets, brochures, etc... (End-user corporate brochure,Advantage Partner Brochure, FARGO C50, DTC1000ME, 1250e, 4250e, 4500e, Family brochure, Visual Comparison charts, Migration solutions brochure, iCLASS SEOS, EDGE EVO family, …. IA datasheets (activID, 4tress, secure login single sign-on....)  Whitepapers : –Strong Authentication –Convergence –HID Mobile access  Roll-ups  Videos  On-line banners  Case studies –2014_datasheet_translations_print files 2014_datasheet_translations_print files2014_datasheet_translations_print files

DO NOT place slide content below this dotted line. Photo content should go below this dotted line. DO NOT Change Image 12 0/83/155 sRGB Color Palette Values 0/45/86 248/152/29 0/113/97 97/17/ /141/9 211/18/69 255/255/ /183/ /203/234 Chart Accent Colors Chart Neutral Colors (For charts, use colors in order of appearance.) Title Color 0/83/155 Body Text Colors 0/20/55 An ASSA ABLOY Group brand PROPRIETARY INFORMATION. © 2014 HID Global Corporation/ASSA ABLOY AB. All rights reserved. Contents are confidential and proprietary and not intended for external distribution. Thank You Slide