BARE International Our Mystery Shoppers Shopper training planning Scenario Price audit Terminology Discount calculation

BARE International Our Mystery Shoppers

Our Mystery Customers Our active database currently stands at over 210.000 certified and trained Mystery Customers in the field globally, with a backup database of 95.000 Our Mystery Customers are carefully selected and have different professional backgrounds & profiles. This wide variety is essential, because depending on every program the profile of the ‘real’ customer is varied as well The large number of Mystery Customers guarantees a fast execution of the project and a good rotation in local evaluators. The acquired information stands or falls with the right Mystery Customer profile

No outsourcing =Consistancy = valid data Working with a large panel of local Mystery Customers has other advantages: No outsourcing =Consistancy = valid data Local Mystery Customers can use/offer local addresses and local contact data Lower chance on discovery when working with local Mystery Customers (local accent, …). The right profile & address will not alert staff & sales people Mystery Customer rotation is essential with larger shop networks and modern database technology

Mystery Shopper recruitment Referrals Job postings Active phoning Targeted Ads Database sharing Selection agencies

Mystery Shopper training Mystery shopper Selection & Certification ESP research Screening by phone Mystery Shopper training Mystery Shopper Quiz Mystery Shopper Certification

Mystery Shopper screening: ESP research

Mystery Shopper screening: photo database

Mystery Shopper screening Screening by phone

BARE International Shopper training

Mystery Shopper training E-learning modules (Bare Basics & Industry specific modules) E-learning modules specifically designed for each client

Mystery shopping quiz : Bare Basics Mystery Shopper Quiz

Certification Certification

Mystery shopping quiz : specifically for Nissan

Extra for Nissan + overview all trainings Bare Basics Online training Nissan specific 1 test visit with feedback from editor Before starting the research price auditor has to perform one test visit. This visit is checked by the dedicated editors and feedback is given. If editors are confident real evaluations will be assigned to the auditor

The success of our training methodology Very consistent training Active learning process Unbiased Testing Flexible

BARE International planning Shopper

Mystery Shopper recruitment: BARE’S GEO

Data validation All reports will be proofed for accuracy and completeness by an Editor and Senior Editor Data Quality Control will be done by the Project Team All reports will get a quotation for internal use only.

BARE International Scenario Price audit

Ask for an offer of the specific version Ask for the additional equipments if not part of the basic spec Ask for discounts Ask if there are any additional costs that were not included in the final price Ask for a finance offer

BARE International Terminology

List price: the price that is communicated on the brand website Initial price: the basic price (so without additional equipment) that is given by the sales person. Initial price can be different from list price because sales persons are starting with higer price (to give customer feeling that he gets more discount) or with lower price (because e.g. discount is already included). Announced cash discount: the discount that is announced by the sales person. Experience learns that discounts are not always communicated. Gifts: free services and free equipment that is given to the customer Paid equipments: price for airco, metallic paint and winter tires if not included in basic spec. Final price: The price that is offered to the customer at the end of the negociation. Costs not included: the costs that are communicated to the auditor when asking if there are any additional costs that were not included in the final price Final equalized price: Final price – paid equipments + costs not included

BARE International Discount calculation

Alternative calculation (based on list price) Current calculation (based on announced discount) Announced discount Announced discount + Final Equalized Price List Price – Final Equalized Price List Price