1 Blû ® Prosecco auf dem Schweizer Frizzante-Markt

2 Blû Prosecco. Sparkling, fresh and authentically Italian. The unmistakable blue bottle with the contemporary designed, silver coloured label, the handmade cord and the unique taste are among to the brand marks of the Blû Prosecco.

3 Blû Prosecco is consistently setting new standards in the market and leads the way in quality, taste and composition. Benefit: Blû imparts a special Italian-influenced attitude to life and stands for consummate, unadulterated Prosecco indulgence. In Blû, quality, price and taste go together. Reason why: No other Prosecco producer offers two taste varieties with this distinctive, contemporary designed bottle and in this quality. Positioning

4 Consumer reaction: For me, Blû Prosecco is quality of life, a special feeling, regardless of where and when. Direct from Italy – you can taste ist. Once Blû – always Blû! Tonality: Humorous, modern, high-quality, Italian Target group: 20 to 49-year-olds, main focus-ladies, modern, urban, open-minded, connoisseurs, active, with above-average net household income Positioning

5 Sparkling, fresh and ice cold. Product: Sparkling Wine from selected, best-quality Prosecco grapes. Alcohol 10.5% vol. Characteristics: Straw-coloured. The Prosecco grape has a youthful freshness, with fine bubbles. Authentic grape bouquet, with an elegant and fruity taste. Culinary suggestion: As an aperitif in a convivial setting. For light meals; for instance with seafood, crustaceans, salads and also with pasta. Or just as it is!

6 Sparkling, fresh and ice cold. Origin: From the region around the Veneto in the heart of Italy. The vineyards are located between Conegliano and Valdobbiadene; this countryside is called „Strada del Prosecco“ by locals. Winegrowers cultivate around 3,600 hectares of land on the hillsides. It is often still small family-run business run by people who lovingly tend to their vineyards. Nowhere else does Prosecco come close to such high quality.

7 Sparkling, fresh and ice cold. Production: The Prosecco grapes are pressed gently. To retain the fruity components, the must is fermented at lower temperatures with the addition of pure-culture yeast to become wine. At the end of the fermentation, the wine is separated from the yeast. This wine is then subject to a second fermentation, where carbonic acid remains in the tank and coalesces with the wine. The result is a fine, effervescent bubbling of the Prosecco. Depending on the desired residual sugar content – which determines the flavour – fermentation is carried out at a slightly earlier or later stage.

8 Market with prospects Prosecchi have secured themselves a firm place in the “Sparkling segment” after a big boom at the end of the 1990s. For consumers they have become a popular alternative to wine and champagne. Prosecchi are amongst the innovative products on the beverage market which meet the growing trend towards modernity and lifestyle.

9 Distribution Europe

10 Distribution Germany

11 Distribution International: Switzerland, Austria (Food trade and catering) International: Croatia, Luxemburg, Hungary, Czech Republic, Romania, Holland, Thailand, Indian, China, England (Food trade and catering)

12 Product line Blû – available in a „Duetto“ as dry and semi-dry. The successful brand Blû is not just available as a secco (dry), but also as a semi-secco (semi-dry). It is a sparkling delight for young and old – modern, innovative, trendy. It rounds off meals and festive occasions. With this Prosecco you can indulge in Italian lifestyle. Blû secco and Blû semi-secco are two authentic originals from Italy. Blû is the fizzy refreshing drink for young and old..

13 Product line Blû secco/dry 750 ml (6x750 ml), 200 ml (24x200 ml) Blû semi-secco/semi-dry 750 ml (6x750 ml)

14 Product line Blû can 200 ml Available in cans, our Italian is more desirable than ever. For instance, it is all the range with younger target groups – not least due to its excellent value for money. And with this product launch we are making the blue can the latest fashion drink.

15 Sales 2007 Germany: 1,5 million bottles International: bottles (Austria bottles, Switzerland bottles, Holland bottles, bottles in other countries) cans (Switzerland cans, Holland cans, Czech Republic cans) With other 5 countries we are still in contact.

16 Sales folder

17 Promotion material Displays:48 bottles 750 ml dry or semi-dry 114 bottles 750 ml dry, semi-dry or mixed with 57 bottles each 144 bottles 200 ml dry 120 cans 200 ml 2+1 Promotion (Pay 2 bottles, get 3!) Display 48 bottles 750 ml Display 120 cans 200 ml Display 114 bottles 750 ml

18 Promotion material Blû Car – original Piaggio from Italy

19 Switzerland Advertising Germany 20 Min. Zurich (daily newspaper) Bar News (trade journal) TV Print (public magazines, trade journals)

20 Advertisements, City-Light-Poster

21 Sponsoring Germany: beach clubs Munich 2007

22 Sponsoring Switzerland: WE WILL ROCK YOU musical Zurich (2006/2007) Blû Night in Savognin (2006) Love Life Parties in Zurich, Bern, Lucerne, Basel (2007) Austria: WE WILL ROCK YOU musical premiere Vienna (01/2008)

23 PR and media Werben & Verkaufen 08/2006 Lebensmittelzeitung 05/2006 Getränke Zeitung 10/2007 Getränkefachgroß- handel 03/2007

24 PR and media Getränke Report 10/2007 Kochen & Genießen 12/2007 Wein+Markt 11/2007

25 PR and media Gastro Journal Annabelle Schweizer Illustrierte Minuten

26 PR and media Mailing summer 2007 with 2 Blû cans

27 Website

28 Contact Croatia Importer / Representation: IN – VINDICO d.o.o. MB: Phone /443 – 2000 Fax: /6040 – 561 Mail: