Chapter 1 Copyright © 2014 Pearson Education, Inc.Chapter Understanding Business Communication in Today’s Workplace

Learning Objectives 1.Learn why communication matters 2.Communicate as a professional 3.Explore the communication process 4.Commit to ethical communication 5.Communicate in a diverse world 6.Use communication technology Copyright © 2014 Pearson Education, Inc.Chapter 1 - 3

Understanding Why Communication Matters Copyright © 2014 Pearson Education, Inc.Chapter 1 - 4

Copyright © 2014 Pearson Education, Inc.Chapter For Your Career

Copyright © 2014 Pearson Education, Inc.Chapter Marketplace Ties Conversations and Trends Production and Problems Financial Outcomes For Your Company

Copyright © 2014 Pearson Education, Inc.Chapter Timely Information Decision-Making Marketing Messages Employee Engagement For Your Company

Effective Communication Copyright © 2014 Pearson Education, Inc.Chapter ConciseEfficient Clear Persuasive PracticalFactual

Summary of Discussion Copyright © 2014 Pearson Education, Inc.Chapter 1 - 9

Communicating as a Professional Copyright © 2014 Pearson Education, Inc.Chapter

What Is Professionalism? Copyright © 2014 Pearson Education, Inc.Chapter

Copyright © 2014 Pearson Education, Inc.Chapter What Employers Expect Organizing ideas and informationOrganizing ideas and information Expressing yourself coherentlyExpressing yourself coherently Constructing compelling narrativesConstructing compelling narratives Evaluating data and informationEvaluating data and information Listening actively to othersListening actively to others

Copyright © 2014 Pearson Education, Inc.Chapter What Employers Expect Communicating with diverse audiencesCommunicating with diverse audiences Using communication technologiesUsing communication technologies Using standard grammar and spellingUsing standard grammar and spelling Adapting messages and stylesAdapting messages and styles Communicating in a civilized mannerCommunicating in a civilized manner

Copyright © 2014 Pearson Education, Inc.Chapter What Employers Expect Communicating ethicallyCommunicating ethically Respecting company informationRespecting company information Following laws and regulationsFollowing laws and regulations Managing time and resourcesManaging time and resources Improving your skills over timeImproving your skills over time

Organizational Context Copyright © 2014 Pearson Education, Inc.Chapter CommunicationChannelsCompanyPolicies OrganizationalStructurePersonalRelationships

Copyright © 2014 Pearson Education, Inc.Chapter Center on the Audience

Business Etiquette Copyright © 2014 Pearson Education, Inc.Chapter RespectRespect CourtesyCourtesy Common SenseCommon Sense

Summary of Discussion Copyright © 2014 Pearson Education, Inc.Chapter

Exploring the Communication Process Copyright © 2014 Pearson Education, Inc.Chapter

Communication Process Copyright © 2014 Pearson Education, Inc.Chapter Sender has an idea 2. Sender encodes the idea 3. Sender produces the message 4. Sender transmits the message

Communication Process Copyright © 2014 Pearson Education, Inc.Chapter Audience receives the message 6. Receiver decodes the message 7. Receiver responds to the message 8. Receiver provides feedback

Communication Models Copyright © 2014 Pearson Education, Inc.Chapter Business Communication 2.0 Business Communication 1.0 “We talk, you listen”“Let’s have a conversation”

Business Communication 2.0 Model Copyright © 2014 Pearson Education, Inc.Chapter Traditional Approach Social Media Approach Hybrid Method Hybrid Method Strategic Plans Strategic Plans Policies Customer Support Customer Support Project Updates Project Updates

Summary of Discussion Copyright © 2014 Pearson Education, Inc.Chapter

Committing to Ethical Communication Copyright © 2014 Pearson Education, Inc.Chapter

Unethical Messages Copyright © 2014 Pearson Education, Inc.Chapter Plagiarism Omission Misquoting Distortion Privacy

Copyright © 2014 Pearson Education, Inc.Chapter Ethical Questions Dilemmas Lapses

Make Ethical Choices Copyright © 2014 Pearson Education, Inc.Chapter Have you defined the situation?Have you defined the situation? Why are you communicating?Why are you communicating? What impact will your message have?What impact will your message have? What good or harm will be achieved?What good or harm will be achieved? Will your assumptions change?Will your assumptions change? Are you comfortable with the decision?Are you comfortable with the decision?

Summary of Discussion Copyright © 2014 Pearson Education, Inc.Chapter

Communicating in a World of Diversity Copyright © 2014 Pearson Education, Inc.Chapter

Advantages Ideas and Views Diverse Markets Employee Talents Challenges Perceptions Responses Communication Workforce Diversity Copyright © 2014 Pearson Education, Inc.Chapter

Key Diversity Aspects Copyright © 2014 Pearson Education, Inc.Chapter Cultural Context Legal and Ethical Social Customs Nonverbal Signals Age Differences Gender Differences Religious Differences Ability Differences

Copyright © 2014 Pearson Education, Inc.Chapter Cultural Context

Legalities and Ethics Copyright © 2014 Pearson Education, Inc.Chapter Seek Mutual Ground Withhold Judgment Send Honest Messages Respect Cultural Differences

Social Customs Copyright © 2014 Pearson Education, Inc.Chapter Formal Rules Informal Rules

Copyright © 2014 Pearson Education, Inc.Chapter Nonverbal Signals Cultural Context Communication Process Decoding Messages Interpreting Messages

Age Differences Copyright © 2014 Pearson Education, Inc.Chapter

Gender Differences Copyright © 2014 Pearson Education, Inc.Chapter

Religious Differences Copyright © 2014 Pearson Education, Inc.Chapter PersonalBeliefsWorkplaceIssues

Ability Differences Copyright © 2014 Pearson Education, Inc.Chapter Respect Sensitivity Technology

Improving Intercultural Communication Avoid ethnocentrismAvoid ethnocentrism Avoid stereotypingAvoid stereotyping Don’t assume others are like youDon’t assume others are like you Avoid being judgmentalAvoid being judgmental Respect other culturesRespect other cultures Copyright © 2014 Pearson Education, Inc.Chapter

Improving Intercultural Communication Tolerate ambiguityTolerate ambiguity Look beyond superficial factorsLook beyond superficial factors Recognize your own biasesRecognize your own biases Be flexible and prepared to changeBe flexible and prepared to change Observe and learnObserve and learn Copyright © 2014 Pearson Education, Inc.Chapter

Copyright © 2014 Pearson Education, Inc.Chapter Plain Language Clarity Slang & Jargon Short Paragraphs Obvious Words Numbers Brevity Transitions Intercultural Writing

Speaking with Multilingual Audiences Speak clearly and simplySpeak clearly and simply Look for feedbackLook for feedback Rephrase as neededRephrase as needed Clarify your meaningClarify your meaning Do not “talk down” to othersDo not “talk down” to others Copyright © 2014 Pearson Education, Inc.Chapter

Speaking with Multilingual Audiences Learn important phrasesLearn important phrases Listen with care and respectListen with care and respect Adapt your conversation styleAdapt your conversation style Check for comprehensionCheck for comprehension Clarify what will happen nextClarify what will happen next Copyright © 2014 Pearson Education, Inc.Chapter

Summary of Discussion Copyright © 2014 Pearson Education, Inc.Chapter

Using Communication Technology Effectively Copyright © 2014 Pearson Education, Inc.Chapter

Copyright © 2014 Pearson Education, Inc.Chapter Using Technology MaintainPerspective Be Productive

Copyright © 2014 Pearson Education, Inc.Chapter Using Technology Stop Information Overload Reconnect with People Reconnect

Summary of Discussion Copyright © 2014 Pearson Education, Inc.Chapter

Understanding Business Communication in Today’s Workplace Copyright © 2014 Pearson Education, Inc.Chapter

Copyright © 2014 Pearson Education, Inc.Chapter